No, PANK isn't another way of saying pink in a country accent. PANK is a new acronym used to describe a market of women that, until now, have been overlooked. It stands for Professional Aunt, No Kids;...Read More »
On November 30, 2012, my company, Savvy Auntie, along with Weber Shandwick and KRC Research, released our groundbreaking North American joint study on The Power of the PANK or Professional Aunt No Kid...Read More »
The New York Times Sunday Business section (July 10, 2016) features Melanie Notkin and her brands Savvy Auntie, PANK, and Otherhood in a report on how, by focusing mainly on moms, marketers are missin...Read More »
Melanie Notkin, Savvy Auntie, PANK, and Otherhood are featured in The New York Times Sunday Business on a report focused on how marketers are missing the influential and rising demographic of childles...Read More »
I asked Melanie Notkin what she thought of Cattrall’s parenting comments. Notkin, an aunt to six nieces and nephews, is the creator of Savvy Auntie, an online community for PANKS (that’s professional ...Read More »
It's nearly here! The 7th Annual Auntie's Day is Sunday, July 26! It's the day I founded in 2009 to honor and celebrate aunts and godmothers - and all women who love children-not-their-own.
We have...Read More »
And yes, it's official. Auntie's Day is listed in Chase's Calendar of Events - the national calendar of holidays and commemorations (sadly, now behind a firewall.)
Whether or not you celebrate with, or are celebrated by, your nieces and nephews on Sunday, July 26 (and every fourth Sunday in July!) I celebrate you and encourage you to celebrate all the ways you contribute to a child's life.
Aunthood is a gift. It's a gift to the children (both literally and figuratively!). It's a gift to the parents (who often need all the support they can get!) It's a gift to you - the aunt - for all the ways aunthood fills our lives with love, joy and meaning.
"Magda (48) is the protagonist of this story. Amen journalist, is a real PANK, Melanie Notkin established term, a Canadian [sic - American] marketer to define the Professional Aunt No Kids. We would t...Read More »