19 ideas to sell to mighty PANK aunts
According to the fertility census of the National Institute of Statistics and Geography ( Inegi ), a third of women of childbearing age - between 15 and 49 years old - are not interested in having a child. Whether seeking career growth, taste, sexual orientation, or health, these childless women can still represent clients for children's businesses. The reason? His nephews.
The Professional Aunt No Kids ( PANK for its acronym in English) or Professional Aunts Without Children, are independent women with purchasing power who, by not choosing the path of motherhood , decide to spend on their nephews, with little limitation for the price of the products or services that they demand. “I am not sorry to give everything I can to my sister's children. On the other hand, she and her husband cannot give it to them because they have to pay for schools, meals and so on, ”says Alma Infante de León, art restorer and aunt of four children. In addition, they are willing to fulfill the wishes of the little ones, who sometimes function as a cathartic means for them to fulfill their unfulfilled childhood whims