No more ‘unmarried aunts’, today are PANK women
[Translation of the Spanish at VIX.com/es by Google Chrome]
Although the aunts have always existed, the current pace of life causes many women who are already aunts to share certain characteristics: they are professionals, with a good income, single and without children.
Before, under a patriarchal perspective, they were named 'unmarried aunts'. However, Melanie Notkin , the marketing expert and founder of Savvy Auntie®, created the term PANK to define these loving and extraordinary aunts.
In 2008, Melanie Notkin noticed a growing group of professional and childless women who invest their time and money in their nephews.
To give them a voice and highlight their importance as the incredible aunts they are, Notkin created the acronym PANK that responds to Professional Aunts No Kids, which in Spanish translates as 'Aunts Professionals Without Children'.