Who Are ‘PANKs?’ The Truth Behind These Shoppers

PANKs are not mothers, but they are a major buying force.

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. This story originally appeared on Nupcias. By Fernanda Orendain

Today not all women dream of being moms. Many want to travel the world and dedicate themselves fully to their business. That is why the term "spinsters" has been left behind and the PANK aunts have come to replace them. We tell you who they are and their main characteristics.

Aunts Are PANKs?

Yes, this is how marketer Melanie Notkin named them in 2008, to refer to all aunts who are childless by circumstance, choice and challenge. The English acronym “PANK” (Professional Aunt No Kids) refers to a professional aunt without children.

Read more: Who Are 'PANKs?' The Truth Behind These Shoppers at Entrepreneur.com


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Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

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