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Who Are ‘PANKs?’ The Truth Behind These Shoppers

PANKs are not mothers, but they are a major buying force.

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. This story originally appeared on Nupcias. By Fernanda Orendain

Today not all women dream of being moms. Many want to travel the world and dedicate themselves fully to their business. That is why the term "spinsters" has been left behind and the PANK aunts have come to replace them. We tell you who they are and their main characteristics.

Aunts Are PANKs?

Yes, this is how marketer Melanie Notkin named them in 2008, to refer to all aunts who are childless by circumstance, choice and challenge. The English acronym “PANK” (Professional Aunt No Kids) refers to a professional aunt without children.

Read more: Who Are 'PANKs?' The Truth Behind These Shoppers at Entrepreneur.com

 

Contact

Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Brand queries on PANKs and more:
Info@MelanieNotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal:
SPelon@wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets:
info@rsavvyauntie.com