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  • May 16, 2016
  • By PR Dept
  • Comments Off on Savvy Auntie, PANK and Melanie Notkin Named in Euromonitor International Top 10 Global Consumer Trends for 2016 Report
  • in Blog, Otherhood, PANK Power, Press
Savvy Auntie, PANK and Melanie Notkin Named in Euromonitor International Top 10 Global Consumer Trends for 2016 Report

Savvy Auntie, PANK and Melanie Notkin Named in Euromonitor International Top 10 Global Consumer Trends for 2016 Report

Trend: Spending Singles - "Child-free Spenders"   "PANKs (Professional Aunt No Kids) ... [is] a trending demographic. With more consumers postponing or not having childre...Read More »
  • December 10, 2013
  • By PR Dept
  • Comments Off on NYMag The CUT: I’m Not a Spinster Aunt, I’m a PANK
  • in Press

NYMag The CUT: I’m Not a Spinster Aunt, I’m a PANK

I’m Not a Spinster Aunt, I’m a PANK

"As I enter my first holiday spending spree that includes a little life-form to adorn with miniature things, I’m not quite sure how to feel about being stamped with the cutsey acronym. When I spoke to Melanie Notkin, a PANK herself and author of The Savvy Auntie: The Ultimate Guide For Cool Aunts, she gave me an even more specific (and more twee) label: I am a "Debutaunt," because this is my brother’s first child. (Other aunt varieties, according to Notkin, include the “Aunt by Choice” (a very close family friend) or the “Lesbiaunt” (self-explanatory), Notkin has built a business on advice for “the modern cosmopolitan aunt,” and at the SavvyAuntie.com, she recommends toys to buy, trips to take, and also offers parenting-adjacent tips (like why your niece or nephew needs a flu shot). My niece is a future “Fashionieceta,” Notkin reveals and reiterates that I can fill in as her key style role model during our “Qualauntie” time together..."

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Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Brand queries on PANKs and more:
Info@MelanieNotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal:
SPelon@wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets:
info@rsavvyauntie.com