Browsing all posts tagged with krc research
PANK® Power is the new Website and destination I have launched designed specifically for brands and marketers who want to learn how to bring the Power of the PANK to their colleagues, clients and audiences.
Brands and Marketers can discover The Power of the PANK – the next marketing frontier – and learn how I, the national authority on the PANK demographic, can work with them as Spokesperson, Speaker and/or Consultant.
At PANKpower.com, one can also download The Power of the PANK report, a joint study by Savvy Auntie and Weber Shandwick with KRC Research.
Read More »
You may have someone in your life like my late Aunt Nancy. She married late in life and had no children of her own, but she loved her nieces and nephews as if they were her own kids. According to new research released today by Weber Shandwick, she would be among 23 million other PANKs (Professional Aunts No Kids) whose purchasing power for children’s gifts alone is over $9 billion. According to Leslie Gaines-Ross, Chief Reputation Strategist at Weber, PANKs are also important digital influencers for other categories, including travel, digital products, financial services and food & beverage. They are resourceful, digitally and financially savvy, and have large online communities. They spend more time on social media and less time watching television than women in general....
Melanie Notkin of Manhattan, who coined the acronym in 2008, is a former marketing executive and the founder of the Web site SavvyAuntie, a resource for women who do not have their own children but, like Ms. Notkin, have nieces, nephews, godchildren or friends’ children to spend time and money on...
Joint Study Finds PANKs® – “Professional Aunts No Kids” –
Spend $9 Billion on Toys and Gifts for Children Annually
23 million untapped “Savvy Aunties” are primed to be engaged by brands
at the holiday gift-giving season and all year-round
– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –
NEW YORK, December 3, 2012 – A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…
Read More »Connect with Melanie Notkin
Contact Melanie Notkin or her representatives below:
For general press inquiries:
press@melanienotkin.com
Brand queries on PANKs and more:
Info@MelanieNotkin.com
Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com
Speaking:
Info@MelanieNotkin.com
Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com
Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com
Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal:
SPelon@wrightsmedia.com
For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets:
info@rsavvyauntie.com
