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Tagged report

Browsing all posts tagged with report

  • May 16, 2016
  • By PR Dept
  • Comments Off on Savvy Auntie, PANK and Melanie Notkin Named in Euromonitor International Top 10 Global Consumer Trends for 2016 Report
  • in Blog, Otherhood, PANK Power, Press
Savvy Auntie, PANK and Melanie Notkin Named in Euromonitor International Top 10 Global Consumer Trends for 2016 Report

Savvy Auntie, PANK and Melanie Notkin Named in Euromonitor International Top 10 Global Consumer Trends for 2016 Report

Trend: Spending Singles - "Child-free Spenders"   "PANKs (Professional Aunt No Kids) ... [is] a trending demographic. With more consumers postponing or not having childre...Read More »
  • January 22, 2016
  • By PR Dept
  • Comments Off on Move over, millennials, new breeds coming: Savvy titas, cheapskates and ‘third-agers’ changing tastes and behavior
  • in Press
Move over, millennials, new breeds coming: Savvy titas, cheapskates and ‘third-agers’ changing tastes and behavior

Move over, millennials, new breeds coming: Savvy titas, cheapskates and ‘third-agers’ changing tastes and behavior

This year, expect consumers to be less bothered about labels and gender conformity and more concerned about their physical and mental wellbeing and their need to inspire change, latest data on Global ...Read More »
  • November 30, 2012
  • By PR Dept
  • Comments Off on The Power of the PANK – Revealed
  • in Blog, Brand, In the News
The Power of the PANK – Revealed

The Power of the PANK – Revealed

Joint Study Finds PANKs® – “Professional Aunts No Kids” –

Spend $9 Billion on Toys and Gifts for Children Annually

23 million untapped “Savvy Aunties” are primed to be engaged by brands

at the holiday gift-giving season and all year-round

– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –

NEW YORK, December 3, 2012 – A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…

Read More »

Contact

Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Brand queries on PANKs and more:
Info@MelanieNotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal:
SPelon@wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets:
info@rsavvyauntie.com