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Tagged savvy auntie

Browsing all posts tagged with savvy auntie

  • December 3, 2012
  • By PR Dept
  • Comments Off on What Mattel, Royal Caribbean And MassMutual Know About Women Buyers That Might Surprise You
  • in Blog, In the News

What Mattel, Royal Caribbean And MassMutual Know About Women Buyers That Might Surprise You

What Mattel, Royal Caribbean And MassMutual Know About Women Buyers That Might Surprise You

You may have someone in your life like my late Aunt Nancy. She married late in life and had no children of her own, but she loved her nieces and nephews as if they were her own kids. According to new research released today by Weber Shandwick, she would be among 23 million other PANKs (Professional Aunts No Kids) whose purchasing power for children’s gifts alone is over $9 billion. According to Leslie Gaines-Ross, Chief Reputation Strategist at Weber, PANKs are also important digital influencers for other categories, including travel, digital products, financial services and food & beverage. They are resourceful, digitally and financially savvy, and have large online communities. They spend more time on social media and less time watching television than women in general....

  • November 30, 2012
  • By PR Dept
  • Comments Off on Holiday Bonus: A Beloved Aunt With Cash
  • in Blog, In the News

Holiday Bonus: A Beloved Aunt With Cash

Holiday Bonus: A Beloved Aunt With Cash

Melanie Notkin of Manhattan, who coined the acronym in 2008, is a former marketing executive and the founder of the Web site SavvyAuntie, a resource for women who do not have their own children but, like Ms. Notkin, have nieces, nephews, godchildren or friends’ children to spend time and money on...

 

  • November 30, 2012
  • By PR Dept
  • Comments Off on The Power of the PANK – Revealed
  • in Blog, Brand, In the News
The Power of the PANK – Revealed

The Power of the PANK – Revealed

Joint Study Finds PANKs® – “Professional Aunts No Kids” –

Spend $9 Billion on Toys and Gifts for Children Annually

23 million untapped “Savvy Aunties” are primed to be engaged by brands

at the holiday gift-giving season and all year-round

– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –

NEW YORK, December 3, 2012 A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…

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  • November 21, 2012
  • By PR Dept
  • Comments Off on Melanie Notkin Reveals the 2012 Savvy Auntie Coolest Toy Award Winners
  • in Blog, Brand, In the News
Melanie Notkin Reveals the 2012 Savvy Auntie Coolest Toy Award Winners

Melanie Notkin Reveals the 2012 Savvy Auntie Coolest Toy Award Winners

16 Toys Make the Prestigious List of Gifts Kids Want Most –
Making Aunts and Godmothers Feel like Heroes at the Holidays
Melanie Notkin, founder and CEO of Savvy Auntie, the multiplatform lifestyle brand for aunts and godmothers, announces her fourth annual list of coolest toys for the 2012 holiday season. 16 toys in all have made the coveted list this year.

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When You're Not a Mother on Mother's Day

When You're Not a Mother on Mother's Day

If you’re like me, and always aspired and expected to be a mother, Mother’s Day, and the days that precede it, can be a heavy time. With continuous Mother’s Day promotions and news stories featuring moms of all ages, shapes and sizes (“It’s the hardest job in the world!”), the day can make us feel left out and less-than. For some, Mother’s Day is a harsh reminder that the dream of motherhood has not (yet) come true.

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  • April 23, 2012
  • By PR Dept
  • Comments Off on Women Over Age 35 Are Having More Kids
  • in Amusings, Blog
Women Over Age 35 Are Having More Kids

Women Over Age 35 Are Having More Kids

OK ladies, take a breath. You’re not the only ones hoping to have a baby or who have given birth to a second or even third child after your fortieth birthday. In fact, you’re part of a growing trend of women who do.

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Unnatural Women: Childless in America

Unnatural Women: Childless in America

In a new report published last month by Springer Science+Business Media, LLC: ‘Unnatural’, ‘Unwomanly’, ‘Uncreditable’ and ‘Undervalued’: The Significance of Being a Childless Woman in Australian Society, authors Stephanie Rich, Ann Taket, Melissa Graham, Julia Shelley Published studied the experiences of childless women in contemporary Australia. The study revealed five recurring themes: woman = mother; notions of ‘natural’ and ‘unnatural’; childlessness as a discrediting attribute; feeling undervalued; and the significance of being childless.

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Contact

Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Brand queries on PANKs and more:
Info@MelanieNotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal:
SPelon@wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets:
info@rsavvyauntie.com