- December 6, 2012
- Comments Off on Toronto Star: PANK: Professional Aunt with No Kids spend big on nieces, nephews
- in Blog, In the News
Tagged savvy auntie
Browsing all posts tagged with savvy auntie
- December 3, 2012
- Comments Off on What Mattel, Royal Caribbean And MassMutual Know About Women Buyers That Might Surprise You
- in Blog, In the News
What Mattel, Royal Caribbean And MassMutual Know About Women Buyers That Might Surprise You
You may have someone in your life like my late Aunt Nancy. She married late in life and had no children of her own, but she loved her nieces and nephews as if they were her own kids. According to new research released today by Weber Shandwick, she would be among 23 million other PANKs (Professional Aunts No Kids) whose purchasing power for children’s gifts alone is over $9 billion. According to Leslie Gaines-Ross, Chief Reputation Strategist at Weber, PANKs are also important digital influencers for other categories, including travel, digital products, financial services and food & beverage. They are resourceful, digitally and financially savvy, and have large online communities. They spend more time on social media and less time watching television than women in general....
- December 3, 2012
- Comments Off on TechJournal: Marketers: how to tap into the buying power of PANKs
- in Blog, In the News
TechJournal: Marketers: how to tap into the buying power of PANKs
- November 30, 2012
- Comments Off on Holiday Bonus: A Beloved Aunt With Cash
- in Blog, In the News
Holiday Bonus: A Beloved Aunt With Cash
Melanie Notkin of Manhattan, who coined the acronym in 2008, is a former marketing executive and the founder of the Web site SavvyAuntie, a resource for women who do not have their own children but, like Ms. Notkin, have nieces, nephews, godchildren or friends’ children to spend time and money on...
- November 30, 2012
- Comments Off on The Power of the PANK – Revealed
- in Blog, Brand, In the News
The Power of the PANK – Revealed
Joint Study Finds PANKs® – “Professional Aunts No Kids” –
Spend $9 Billion on Toys and Gifts for Children Annually
23 million untapped “Savvy Aunties” are primed to be engaged by brands
at the holiday gift-giving season and all year-round
– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –
NEW YORK, December 3, 2012 – A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…
Read More »- November 21, 2012
- Comments Off on Melanie Notkin Reveals the 2012 Savvy Auntie Coolest Toy Award Winners
- in Blog, Brand, In the News
Melanie Notkin Reveals the 2012 Savvy Auntie Coolest Toy Award Winners
16 Toys Make the Prestigious List of Gifts Kids Want Most –
Making Aunts and Godmothers Feel like Heroes at the Holidays
Melanie Notkin, founder and CEO of Savvy Auntie, the multiplatform lifestyle brand for aunts and godmothers, announces her fourth annual list of coolest toys for the 2012 holiday season. 16 toys in all have made the coveted list this year.
When You're Not a Mother on Mother's Day
If you’re like me, and always aspired and expected to be a mother, Mother’s Day, and the days that precede it, can be a heavy time. With continuous Mother’s Day promotions and news stories featuring moms of all ages, shapes and sizes (“It’s the hardest job in the world!”), the day can make us feel left out and less-than. For some, Mother’s Day is a harsh reminder that the dream of motherhood has not (yet) come true.
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Women Over Age 35 Are Having More Kids
OK ladies, take a breath. You’re not the only ones hoping to have a baby or who have given birth to a second or even third child after your fortieth birthday. In fact, you’re part of a growing trend of women who do.
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I HEART My Nieces and Nephews!
- December 20, 2011
- 3 Comments
- in Amusings, Blog, Brand
Unnatural Women: Childless in America
In a new report published last month by Springer Science+Business Media, LLC: ‘Unnatural’, ‘Unwomanly’, ‘Uncreditable’ and ‘Undervalued’: The Significance of Being a Childless Woman in Australian Society, authors Stephanie Rich, Ann Taket, Melissa Graham, Julia Shelley Published studied the experiences of childless women in contemporary Australia. The study revealed five recurring themes: woman = mother; notions of ‘natural’ and ‘unnatural’; childlessness as a discrediting attribute; feeling undervalued; and the significance of being childless.
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