Tagged Women
Browsing all posts tagged with Women
To All The Aunties: Here’s To You
Melanie Notkin Featured in NYT Sunday Business on Marketing to Childless Women
Childless Women to Marketers: We Buy Things Too
Savvy Auntie, PANK and Melanie Notkin Named in Euromonitor International Top 10 Global Consumer Trends for 2016 Report
Move over, millennials, new breeds coming: Savvy titas, cheapskates and ‘third-agers’ changing tastes and behavior
The Brutal Truth About Being Childless at Work
The Brutal Truth About Being Childless at Work
There’s also the common assumption that with no kids, people must have a lot of free personal time, and the work-life balance does not really apply to them. As Melanie Notkin, author of Otherhood: Modern Women Finding a New Kind of Happiness, puts it, “It’s rare that childless workers are thought to have a life outside of work, so ‘what’s to balance?’ some may think.”
More at Fortune.com
Not having them at all: Why childfree women are banding together
Not having them at all: Why childfree women are banding together
"Notkin, author of Otherhood: Modern Women Finding a New Kind of Happiness, will deliver a keynote based on the book. “The myopic view of mother as all women establishes women who don’t have children as the ‘other’ to mother,” she explained. The consequences of this othering are significant: “If we are ‘other’ to mother then we will never live our full authentic lives, because we will always be measured against what society believes to be our potential.” This, according to Notkin, is an important issue feminism has yet to fully address."