I've Gone Logo!

Dear Readers,

I've always loved my name (Thanks, Mummy!) but now I love the way it looks in an original logo designed and illustrated by Jackie Honikman.

Some have wondered how I got to this final iteration of my name in type and I'm happy to share the process.

You might ask why I even need a logo, especially since I already have the Savvy Auntie logo. Seems a little logo loco no? Well, while I am the face (and founder) of the Savvy Auntie brand, I am also a lifestyle expert, author, spokesperson and speaker and wanted a brand signifier to connect the dots.

Once I decided to create a logo, I was confident I wanted it to have a connection to the Savvy Auntie brand, just as I am interwoven in the brand. The branding of Savvy Auntie is "Playful Luxury" which represents the audience: women who are playful with their nieces and nephews, but can afford to treat themselves well too (because they generally don't have their own kids to support).  Then, I wanted the colors to connect to the Savvy Auntie brand as well. If you look closely at the logo, it's ombre - reddish to pink, much like many design elements found at SavvyAuntie.com.

The type is illustrated both by hand and electronically to give a 'handwritten marker' feel. It's relatively thick to connote power, while the writing implies an approachability.

It was tested in four-color (the pink ombre) as well as black and white. This by the way, is one of a number of similar logos that were designed during the process, some a little more 'hand drawn' looking and some a little lighter in color.

I love the logo and to quote my friend Kelly Samardak, it looks like me 🙂


Auntie Melanie



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Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

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