My Happiness Project

Dear Readers,

Exactly a year ago, I read The Happiness Project by Gretchen Rubin. As this book about Gretchen's year-long journey to add more happiness to her life was climbing The New York Times Bestsellers list (it made it to #1!) , I was inspired to continue my own happiness project with full gusto.

In 2007, the summer I decided to create the Savvy Auntie brand, I was in my late 30's and frankly not where I wanted to be in life. I wasn't married. I wasn't a mom. I wasn't working. I wasn't happy. But then I realized that happiness is a choice and that when I focused my life on all that I am instead of what I am not, I grew happier. And happier. I'm a Savvy Auntie. I'm an Auntrepreneur. And while I may still not be married, I'm in love with my life and my life choices. I didn't choose the wrong man, after all.

So when I closed the final chapter on Gretchen's inspiring book, I was grateful for even more motivation to add actions to create more happiness in my life. And for that I was grateful.

And then by coincidence, a few months later, we were both invited to the same luncheon. I brought my book and asked Gretchen to autograph it for me. We got to talking.... Then before I knew it, we were chatting over a late lunch about our books... and gratefully, this bestselling author became my friend.

By focusing on a life that would make me happy.... happiness has come into my life.

I asked Gretchen to read a galley of my book, Savvy Auntie, and she generously agreed. Here is her wonderful review:

"Nothing makes people happier than loving relationships -- and in this marvelous celebration of Savvy Aunties' love for their nieces and nephews, Melanie Notkin shines a much-needed spotlight on a bond that brings so much happiness to so many people."

Gretchen also shared some private enthusiasm for my book which I will keep between us, but suffice it to say, I'm honored that another #1 New York Times Bestselling author should have such high praise for my book.

Gretchen shared her Happiness Project with me, and on April 26, I will share mine with you...


Auntie Melanie

4 COMMENTS ON THIS POST To “My Happiness Project”

  1. Annabel February 1, 2011 at 8:23 am

    good on you. I recently read The Hapiiness Project and am inspired by it. Don’t know what mine will look like but it’s fantastic that yours turned into something so real. what a great idea for a book too. I think being an auntie is a wonderful role. so much pleasure without any of the pain.

  2. JenniferP February 1, 2011 at 8:34 am

    I read the Happiness Project too! In fact that site led me to your site!
    Because of the Happiness Project, I read the book 168 hours – in that you have to write a list of 100 dreams you want to fulfil in your life and one of my 100 was being a good auntie to my friends’ children. Like you, I’ve no kids and haven’t met Mr Right yet. I’m 41 so I think the chances of me becoming a mum are slim but I love your idea of being a fantastic auntie!
    Good luck with the book! x

  3. Anonymous February 2, 2011 at 6:22 pm

    @JenniferP Thank you very much. In fact, I’m 41 too! I love that one of your dreams is to a good Auntie by Choice to your friends’ children! How inspiring!

    @Annabel Thank you so much! It’s not just a book – it’s a website (http://savvyauntie.com) and a large movement (34,000 today!) on Facebook too (http://facebook.com/savvyauntie) Join the Auntourage there!

    XO Auntie Melanie

  4. Sarawieck February 13, 2011 at 6:12 pm

    What a sweet letter, and an even sweeter concept! It is easy for me to focus my attention on the happiness in my life – often enhanced by the relationships in my life. I have a kaleidoscope of beautiful relationships.
    Thank you for the reminder to be grateful for my aunts and my nieces and nephews! I truly am grateful and celebrate that fact. Looking forward to reading your book!


Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:

Bulk or special co-branded copies of the book:


Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal - Wright’s Media is the only authorized company that we’ve partnered with for the Savvy Auntie Coolest Toy Awards program. Please contact Wright’s Media at

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets, please contact Stacey Reiner at Remarkable Brands: