The Savvy Auntie Guide to Life: Cover Story
I am working with the most amazing publisher! William Morrow / HarperCollins has agreed to work with a designer I handpicked to help me design the cover of The Savvy Auntie Guide to Life. Normally, the publisher's creative team works on the cover. But William Morrow knows how important it is that my brand be well-executed for this cover and while I am sure they would have done a fabulous job, we all agree that my working directly with a designer will be most efficient.
To prove to William Morrow how delighted we were that they were considering working with an outside designer, we sent them some inspiration boards via PDF. Various boards showed inspiration for the cover texture, art and design - even some of the interior looks were shown as the cover and the interior have to work together, of course. The inspiration boards are just that - inspiration. We're a LONG way off from what the cover will look like but we're demonstrating direction by showing what we like in similar artwork.
I've shared one of the board with you below:
We plan to take the original typographic design of the logo and play with it a bit so that it can carry the title. While we haven't yet decided on the palette, we know it will follow the palette of SavvyAuntie.com. We originally designed the site in 2007-2008, so naturally the cover will be modernized further to reflect 2010-2011. The book cover will be paper-over-board, which is kind of like a baby board book cover, but more sophisticated.
Not only did William Morrow love the inspiration and direction for the cover, they added their own ideas which were exactly what we wanted to express! We're on the same page - literally!
Because people really do judge a book by its cover, we've taken on the cover project early in the process. Even though we're still getting all the ingredients together, we're thinking about how we will ice the cake.
The team at William Morrow is so wonderful to work with. I am just so happy!!
What do you think of the inspiration for the cover?