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Some of the Posts You May Have Missed

  • December 3, 2012
  • By PR Dept
  • Comments Off on What Mattel, Royal Caribbean And MassMutual Know About Women Buyers That Might Surprise You
  • in Blog, In the News

What Mattel, Royal Caribbean And MassMutual Know About Women Buyers That Might Surprise You

What Mattel, Royal Caribbean And MassMutual Know About Women Buyers That Might Surprise You

You may have someone in your life like my late Aunt Nancy. She married late in life and had no children of her own, but she loved her nieces and nephews as if they were her own kids. According to new research released today by Weber Shandwick, she would be among 23 million other PANKs (Professional Aunts No Kids) whose purchasing power for children’s gifts alone is over $9 billion. According to Leslie Gaines-Ross, Chief Reputation Strategist at Weber, PANKs are also important digital influencers for other categories, including travel, digital products, financial services and food & beverage. They are resourceful, digitally and financially savvy, and have large online communities. They spend more time on social media and less time watching television than women in general....

  • November 30, 2012
  • By PR Dept
  • Comments Off on Holiday Bonus: A Beloved Aunt With Cash
  • in Blog, In the News

Holiday Bonus: A Beloved Aunt With Cash

Holiday Bonus: A Beloved Aunt With Cash

Melanie Notkin of Manhattan, who coined the acronym in 2008, is a former marketing executive and the founder of the Web site SavvyAuntie, a resource for women who do not have their own children but, like Ms. Notkin, have nieces, nephews, godchildren or friends’ children to spend time and money on...

 

  • November 30, 2012
  • By PR Dept
  • Comments Off on The Power of the PANK – Revealed
  • in Blog, Brand, In the News
The Power of the PANK – Revealed

The Power of the PANK – Revealed

Joint Study Finds PANKs® – “Professional Aunts No Kids” –

Spend $9 Billion on Toys and Gifts for Children Annually

23 million untapped “Savvy Aunties” are primed to be engaged by brands

at the holiday gift-giving season and all year-round

– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –

NEW YORK, December 3, 2012 A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…

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  • November 26, 2012
  • By PR Dept
  • Comments Off on Capitalizing on the New Normal
  • in Blog, In the News

Capitalizing on the New Normal

Big Think

As we detailed in our New Social Systems Deep Dive report, a growing mistrust of institutions is driving a seismic shift in values in the United States. As Americans look beyond traditional values, a new set of ideals, beliefs and systems are starting to emerge....

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  • November 21, 2012
  • By PR Dept
  • Comments Off on Melanie Notkin Reveals the 2012 Savvy Auntie Coolest Toy Award Winners
  • in Blog, Brand, In the News
Melanie Notkin Reveals the 2012 Savvy Auntie Coolest Toy Award Winners

Melanie Notkin Reveals the 2012 Savvy Auntie Coolest Toy Award Winners

16 Toys Make the Prestigious List of Gifts Kids Want Most –
Making Aunts and Godmothers Feel like Heroes at the Holidays
Melanie Notkin, founder and CEO of Savvy Auntie, the multiplatform lifestyle brand for aunts and godmothers, announces her fourth annual list of coolest toys for the 2012 holiday season. 16 toys in all have made the coveted list this year.

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  • October 29, 2012
  • By PR Dept
  • Comments Off on Notable Press for Melanie Notkin and Savvy Auntie
  • in Blog, In the News

Notable Press for Melanie Notkin and Savvy Auntie

CNN American Morning

The Today Show

Fox News Live

Good Day NY

NBC The 10! Show

The New York Times

The Wall Street Journal

The Washington Post

The Star Ledger

The Dallas Morning News

Better Homes and Gardens

More Magazine

Reader's Digest

NPR

BBC

Notable Online Press for Melanie Notkin and Savvy Auntie

Mashable.com

TechCrunch.com

AdAge.com

Inc.com

BusinessWeek.com

Glamour.com

MarieClaire.com

LadiesHomeJournal.com

GoodHousekeeping.com

iVillage.com

  • September 19, 2012
  • By PR Dept
  • Comments Off on Thank You, Corolle
  • in Blog, Brand
Thank You, Corolle

Thank You, Corolle

When I first had the idea for Savvy Auntie, I knew toy companies would love the opportunity to connect with Savvy Aunties – women who love to give their nieces and nephews, and all the children in their lives, gifts that the kids want and – we hope – will treasure. Some toys, we know, are delighted upon when the gift boxes are opened, but months, weeks, sometimes even days later, the children move on to other toys they also love.

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Contact

Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal - Wright’s Media is the only authorized company that we’ve partnered with for the Savvy Auntie Coolest Toy Awards program. Please contact Wright’s Media at
SavvyAuntie@Wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets, please contact Stacey Reiner at Remarkable Brands:
stacey@remarkablebrandsinc.com