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Archive for Brand

  • November 30, 2012
  • By PR Dept
  • Comments Off on The Power of the PANK – Revealed
  • in Blog, Brand, In the News
The Power of the PANK – Revealed

The Power of the PANK – Revealed

Joint Study Finds PANKs® – “Professional Aunts No Kids” –

Spend $9 Billion on Toys and Gifts for Children Annually

23 million untapped “Savvy Aunties” are primed to be engaged by brands

at the holiday gift-giving season and all year-round

– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –

NEW YORK, December 3, 2012 A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…

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  • November 21, 2012
  • By PR Dept
  • Comments Off on Melanie Notkin Reveals the 2012 Savvy Auntie Coolest Toy Award Winners
  • in Blog, Brand, In the News
Melanie Notkin Reveals the 2012 Savvy Auntie Coolest Toy Award Winners

Melanie Notkin Reveals the 2012 Savvy Auntie Coolest Toy Award Winners

16 Toys Make the Prestigious List of Gifts Kids Want Most –
Making Aunts and Godmothers Feel like Heroes at the Holidays
Melanie Notkin, founder and CEO of Savvy Auntie, the multiplatform lifestyle brand for aunts and godmothers, announces her fourth annual list of coolest toys for the 2012 holiday season. 16 toys in all have made the coveted list this year.

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  • September 19, 2012
  • By PR Dept
  • Comments Off on Thank You, Corolle
  • in Blog, Brand
Thank You, Corolle

Thank You, Corolle

When I first had the idea for Savvy Auntie, I knew toy companies would love the opportunity to connect with Savvy Aunties – women who love to give their nieces and nephews, and all the children in their lives, gifts that the kids want and – we hope – will treasure. Some toys, we know, are delighted upon when the gift boxes are opened, but months, weeks, sometimes even days later, the children move on to other toys they also love.

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  • July 20, 2012
  • By PR Dept
  • Comments Off on Is Motherhood The Only Path To Success?
  • in Amusings, Blog, Brand
Is Motherhood The Only Path To Success?

Is Motherhood The Only Path To Success?

I realize I’m about to step in it. And by “it,” I mean the “Marissa Mayer is a female CEO — and she’s pregnant!” discussion that inevitably leads back to the “Can women have it all?” exchange that began last month.

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  • July 19, 2012
  • By PR Dept
  • Comments Off on A Message for Moms: Up the Auntie
  • in Amusings, Blog, Brand
A Message for Moms: Up the Auntie

A Message for Moms: Up the Auntie

I’m a childless woman by circumstance. I had always planned, expected, hoped and dreamed that I’d marry and have children, but I’m now in my early 40’s and both milestones have eluded me. It’s not that I’m not maternal. I have always loved children and I’m a very devoted aunt. It’s not that I do not want to be married, either. It’s just that, like so many of my college-educated female cohorts of Generation X, marriage and children are to come later, if ever. It wasn’t because we delayed marriage and motherhood for education or our careers. It’s that we never saw getting a college degree or having a career that offered self-sufficiency as choices — as our brothers didn’t. And the overwhelming majority of us have children only once we are married…

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  • July 16, 2012
  • By PR Dept
  • Comments Off on It's Time for Auntie's Day
  • in Amusings, Blog, Brand
It's Time for Auntie's Day

It's Time for Auntie's Day

When I launched Savvy Auntie four years ago, my first mission was to change the way we look at aunts in America today. Often imagined as a relic of a generations past, the term ‘aunt’ conjured up an image more “Auntique” than that of a modern, cosmopolitan woman. That’s not to say I didn’t appreciate and honor our Great-Great-Aunts, but where were today’s cool, contemporary aunt figures? As I explored this modern segment of American women who are not (yet) moms (The U.S. Census puts us at 47 percent of women through age 44), I realized there are all types of aunts….

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Contact

Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal:
SPelon@wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets:
info@rsavvyauntie.com