Archive for In the News
I can’t believe it! I’m actually on the cover of a magazine!Read More »
Melanie Notkin, founder of Savvy Auntie, the multi-platform lifestyle brand designed for cool aunt, great-aunts, godmothers and all women who love kids and and national bestselling author of SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow 2011) announces the date for the fifth annual national day dedicated to honoring and celebrating aunts and godmothers. Auntie’s Day will take place on Sunday, July 28, 2013.Read More »
I had a blast on the Rachael Ray show! Rachael, who is a very Savvy Auntie herself, and I had fun on set. I shared my picks for gifts for kids at $5, $30 and $50…. Let me know what you think!
I know what you’re thinking.
I can read it on your face… the distracted smile, the unconvincing nod, the slightly furrowed brow…Read More »
PANK® Power is the new Website and destination I have launched designed specifically for brands and marketers who want to learn how to bring the Power of the PANK to their colleagues, clients and audiences.
Brands and Marketers can discover The Power of the PANK – the next marketing frontier – and learn how I, the national authority on the PANK demographic, can work with them as Spokesperson, Speaker and/or Consultant.
At PANKpower.com, one can also download The Power of the PANK report, a joint study by Savvy Auntie and Weber Shandwick with KRC Research.Read More »
Joint Study Finds PANKs® – “Professional Aunts No Kids” –
Spend $9 Billion on Toys and Gifts for Children Annually
23 million untapped “Savvy Aunties” are primed to be engaged by brands
at the holiday gift-giving season and all year-round
– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –
NEW YORK, December 3, 2012 – A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…Read More »