Joint Study Finds PANKs® – “Professional Aunts No Kids” –
Spend $9 Billion on Toys and Gifts for Children Annually
23 million untapped “Savvy Aunties” are primed to be engaged by brands
at the holiday gift-giving season and all year-round
– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –
NEW YORK, December 3, 2012 –A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…
16 Toys Make the Prestigious List of Gifts Kids Want Most –
Making Aunts and Godmothers Feel like Heroes at the Holidays
Melanie Notkin, founder and CEO of Savvy Auntie, the multiplatform lifestyle brand for aunts and godmothers, announces her fourth annual list of coolest toys for the 2012 holiday season. 16 toys in all have made the coveted list this year.
“Where are the men?” my girlfriend clamored as our cocktails arrived. “Lately, the guys I’ve met are wishy-washy when it comes to planning the date. If we meet in my area of town, they ask me to pick the venue because they don’t know the area – like Yelp isn’t a thing. And when I offered the last guy restaurant suggestions, he asked what kind of food they serve. What kind of man asks a woman out and makes her not only plan the date, but make sure he’s comfortable with the cuisine, too?”
I’ve always said that my recently published book, SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow/HarperCollins) is more than a book, it’s a movement. The book represents and celebrates the nearly 50 percent of American women who are not moms but who love a child in their life….
As you may recall, a DebutAunt is what we call a first time aunt. So when it came time for a party to celebrate the release of my first book: Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow/HarperCollins), I couldn’t think of a more appropriate name to call it than The DebutAunt Ball!