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2018 Savvy Auntie Coolest Toy Award Winners!

MELANIE NOTKIN ANNOUNCES THE 2018 SAVVY AUNTIE COOLEST TOY AWARDS

SAVVY AUNTIE® FOUNDER, MELANIE NOTKIN, ANNOUNCES THE 2018 SAVVY AUNTIE COOLEST TOY AWARDS

The annual holiday toy list is revealed along with GENERATION PANK: A Report on the Social & Economic Influence of PANKs® - Professional Aunts No Kids

New York, NY – November 19, 2018 – Melanie Notkin, lifestyle personality, bestselling author, and founder of SAVVY AUNTIE, the media and lifestyle brand heralded as a celebration of modern aunthood, announces the 10th Annual Savvy Auntie Coolest Toy Award winners. Since 2009, the Savvy Auntie Coolest Toy Awards list has guided aunts, and all secondary caregivers, to find the toys and games at the top of kids’ holiday gift wish-lists.

The 10th Annual Savvy Auntie Coolest Toy Awards is designed with the PANK® (Professional Aunts No Kids) in mind. PANKs is the demographic term coined by Melanie Notkin in 2008 for the growing cohort of female consumers who are not moms by circumstance, challenge, or are childfree-by-choice - and have a special bond with a child in their life.

A new national study of PANKs by Melanie Notkin, and her strategic market research partner, Michael De Cicco entitled: GENERATION PANK: The Social & Economic Influence of PANKs - Professional Aunts No Kids, affirms that PANKs are an affluent, well-educated, emergent consumer tribe. With a conservative estimate of 2.5 nieces and nephews per PANK, these generous aunts collectively spend an whopping $61 billion annually on the babies, children and teens they love. This annual spend includes the $168 PANKs spend on gifts per niece and nephew at the holiday season - including a portion of the $241 they spend on toys and games for each niece and nephew throughout the year.

This new market opportunity does not include the average $1,521 PANKs spend on occasional big-ticket items, or the average $232 PANKs spend on newborn niece and nephew gifts, or the $160 per niece and nephew PANKs spend on Auntventure Days – special days Auntie carves out to spend with the children she loves.

To help these Savvy Aunties give the coolest toys and games this holiday season and all year-round, Melanie Notkin spends the year meeting with toy manufactures, toy industry experts, and toy analysts to discover and evaluate the latest ground-breaking toys and games - adding her own “Savvy Auntuition” to complete her list of award winners.

The 2018 Savvy Auntie Coolest Toy Award winners include categories like:

All-the-Rage Toys: L.O.L. Surprise!; Pomsies; Scruff-a-Luvs; and Fingerlings HUGS

Never-Miss Hits: Barbie DreamHouse; Hot Wheels City Ultimate Gator Car Wash; and Monopoly Fortnite Board Game

Licensed-Love: PJ Masks; Disney Junior Vampirina; Jurassic World; Harry Potter and The Incredibles 2

Big-Ticket Spoils: Rideamals Scout Play and Ride Pony; K’Nex Thrill Rides Bionic Blast Roller Coaster Building Set; LEGO Friends Heartlake City Resort and Grand View Mansion Dollhouse with EZ Kraft Assembly™

Coolest Newbie Finds: Hairdorables; Cutetitos; The smART sketcher Projector; Nintendo Labo Toy-Con Variety Kit - and more! 


THE 25 SAVVY AUNTIE COOLEST TOY AWARD WINNERS - 2018


Listed by age-range. For more detailed information on each winning toy or game, and “Why Savvy Auntie Loves It,” visit SavvyAuntie.com/ToyAwards

Baby and Toddler

Fisher-Price Laugh & Learn 3-in-1 Smart Car

Ages 3+

Barbie DreamHouse by Mattel

Cutetitos by Basic Fun

Disney Junior Vampirina Rock N’ Jam Touring Van by Just Play

Hairdorables by Just Play

Grand View Mansion Dollhouse with EZ Kraft Assembly™

L.O.L. Surprise! Under Wraps by MGA Entertainment

PJ Masks Super Moon Adventure HQ Rocket by Just Play

Rideamals Scout Play and Ride Pony by Kid Trax

The Incredibles 2 Jack-Jack Attacks by Jakks Pacific

Ages 4+

Fingerlings HUGS by Wowwee

Jurassic World Fallen Kingdom Super Colossal Tyrannosaurus Rex by Mattel

Pomsies by Skyrocket

Twisty Petz by Spin Master

Ages 5+

Hot Wheels City Ultimate Gator Car Wash by Mattel

Pikmi Pops Surprise! Cotton Candy Series Giant Pikmi Flips by Moose Toys

Scruff-A-Luvs by Moose Toys

Ages 6+

Nintendo Labo Toy-Con Variety Kit

Ages 7+

Crayola Color Chemistry Set

LEGO Friends Heartlake City Resort

The smART sketcher Projector by Flycatcher

Ages 8+

Cool Maker KumiKreator Friendship Bracelet Maker by Spin Master

Ages 9+

K’Nex Thrill Rides Bionic Blast Roller Coaster Building Set

LEGO Harry Potter Hogwarts Great Hall Building Kit

Teens
Monopoly Fortnite Board Game 

Contact

Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal - Wright’s Media is the only authorized company that we’ve partnered with for the Savvy Auntie Coolest Toy Awards program. Please contact Wright’s Media at
SavvyAuntie@Wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets, please contact Stacey Reiner at Remarkable Brands:
stacey@remarkablebrandsinc.com