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Savvy Auntie

Savvy Auntie by Melanie Notkin“Savvy Auntie” is the first go-to source for taking delight in the Savvy Auntie lifestyle, based on the popular website and written by America’s foremost expert on modern Aunthood, Melanie Notkin. Whether she’s an Auntie by Relation or Auntie by Choice, a Long-Distance Auntie or a Gay Auntie, America’s fastest growing segment of women, the PANK (Professional Aunt No Kids), needs guidance and advice when it comes to the kids she adores. Why should their parents know all the secrets?

“Savvy Auntie” empowers sophisticated, educated, and independent aunts to connect with their inner-Savvy Auntie by sharing everything she needs to know from the minute she discovers her sister or friend is expecting, to confidently lending a hand with a newborn niece or nephew, to keeping up with the walking, talking growing-oh-so-fast bundles of energy, while coping with the occasional meltdown – including her own.

Notkin provides a wealth of essential information and insight on child development, health and well-being and even how to invest for their future. She shares tips for baby showers, baby booty, birthdays and big kids. Notkin also addresses the ultimate concern for the modern aunt: to have children or not, and if so, how? She offers savvy advice on living life to the fullest no matter the choice or circumstance. Chock full of sidebars, fun facts, and helpful anecdotes from every day Savvy Aunties, “Savvy Auntie” is the indispensable handbook for Aunties of all ages, and for every single, married or partnered woman navigating the ultimate celebration of life: children.

“What a wonderful gift this book is for aunties of all of ages, backgrounds, shapes and varieties! This world is full of child-loving childless women (myself included) and finally we have been given a clever and thoughtful voice of our own. Read this book, embrace it, pass it along: ‘Savvy Auntie’, like the women it celebrates, is destined to be dearly loved.”
Elizabeth Gilbert, bestselling author of Eat, Pray, Love and Committed

“Melanie’s book is invaluable to me as a mom – and as a Savvy Auntie and godmommy myself – because I understand what a gift it is for a child to be loved by so many adoring grownups. On behalf of the kids and moms, thank you, Savvy Auntie! We love you!”
Tori Spelling, Bestselling author and Actress

“Nothing makes people happier than loving relationships — and in this marvelous celebration of Savvy Aunties’ love for their nieces and nephews, Melanie Notkin shines a much-needed spotlight on a bond that brings so much happiness to so many people.”
Gretchen Rubin, Bestselling author of The Happiness Project

“Savvy Auntie celebrates one of the most precious—and heretofore unsung—relationships on the planet. I love this book.”
Christiane Northrup, M.D., ob/gyn physician and author of the New York Times bestsellers: Women’s Bodies, Women’s Wisdom and The Wisdom of Menopause.

“Savvy Auntie not only celebrates Aunties, it validates the unique and important role Aunts play in the lives of children who they ADORE. I highly recommend this book for all Aunties. It provides sage advice and guidance from preparing for the arrival of the baby and safety tips to building nurturing relationships with nieces and nephews throughout their young lives!”
Rosemarie T. Truglio, Ph.D., Vice President, Education & Research, Sesame Workshop

“You’ll be blown away by Melanie Notkin’s expertise on America’s cool aunts, who are over-loved yet overlooked by marketers. If you want to gain the hearts and dollars of these kid-loving, high-spending women, SAVVY AUNTIE is a must read.”
Mary Lou Quinlan, CEO, Just Ask a Woman, author, What She’s Not Telling You

“Here’s a Jewish mother’s secret: having aunties around to love our kids and give us the support we need is priceless. Melanie’s book honors our sisters and friends and I can’t think of anyone more deserving.”
Jill Zarin, Real Housewife of New York and Co-author, Secrets of a Jewish Mother

“Savvy Auntie is not only hugely informative, it’s great fun to read. Give it to all to your girlfriends–they’ll thank you, and so will all their lucky nieces and nephews. A great gift for anyone who loves kids.”
Melissa Kirsch, author The Girl’s Guide to Absolutely Everything

“A joy to read. Savvy Auntie is a fun, comprehensive guide that no Auntie (of any kind) should be without! We can’t wait to buy it for our friends.”
“The Guncles” – Bill Horn & Scout Masterson

“With this savvy guide, Melanie has changed the way we will begin to look at women and family in America. She’s identified the one thing all women – straight, gay, married, single, or partnered – have in common: an unconditional love for the children in our lives. What a gift she’s given her Auntourage.”
Jenny Stewart — Entertainment Journalist, Voted “10 Amazing Gay Women in Showbiz”

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Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal - Wright’s Media is the only authorized company that we’ve partnered with for the Savvy Auntie Coolest Toy Awards program. Please contact Wright’s Media at
SavvyAuntie@Wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets, please contact Stacey Reiner at Remarkable Brands:
stacey@remarkablebrandsinc.com