Savvy Auntie Coolest Toy Awards

Toy Expert and America’s Savvy Auntie®, Melanie Notkin, Reveals the

2013 Savvy Auntie Coolest Toy Award Winners


New York, NY – November 8, 2013 – Melanie Notkin,  founder and CEO of Savvy Auntie, the multiplatform lifestyle brand for aunts by relation, aunts by choice and godmothers, announces her annual list of coolest toys for the 2012 holiday season. In all, 21 toys have made the coveted list this year.

Notkin is the tribal leader for the underrepresented influential niche of American women whom she’s dubbed “Savvy Aunties.”  This powerful demographic of PANKs® (Professional Aunts No Kids) has a strong desire to make the most savvy toy choices each season. With many toy marketers and toy lists focusing on primary caregivers, Notkin created the Savvy Auntie Coolest Toy Awards in 2009 to give aunts and other secondary caregivers the toy-savvy they need to make the best gift choices for the children in their lives. Savvy Aunties may be secondary caregivers, but they are primary gift givers.

Notkin’s annual toy list certainly helps Aunties maintain that “Cool Aunt” status. And Notkin’s toy list also fosters what she’s playfully dubbed: “QualAuntie Time.” The playtime time an Auntie spends with a niece or nephew of any age is quality time - often uninterrupted playtime - an important part of any baby and child’s developmental growth.  Studies show that from pretend play as babies and toddlers to social development and problem solving as big kids, toys that children enjoy playing with are often an important part of their development. Savvy Aunties are giving kids gifts they crave as well as giving them the opportunity to develop necessary skills through having fun.

As a respected toy expert, Notkin meets with toy manufactures and industry analysts to discover the year’s ground-breaking toys – the ones on the top of most nieces’ and nephews’ lists. “I find the most buzzed about toys based on industry outlooks, toy quality, strong pop culture tie-ins, modern twists on the classics - and then I add a little of my own “Savvy Auntuition” to produce this list each year,” Notkin says. “The toys children want to play with the most are the definitely the coolest toy choices an aunt can make.”


2013 Savvy Auntie Coolest Toy Award Winners

There are 21 winners in all, sorted by age range. For more information on each award winner and ‘Why Savvy Auntie Loves It’, visit SavvyAuntie.com/ToyAwards. Please note: prices may vary throughout the holiday season.

Ages 1+

VTech: Go! Go! Smart Wheels - Train Station Playset, Ages 1-3 ($49.99)

Playskool: Sesame Street Big Hugs Elmo, Ages 1-3 ($49.99)

Ages 2+

Disney Sofia The First Talking Sofia and Animal Friends, ages 2-8 ($28.99)

Disney Planes Wing Control Dusty Crophopper Radio Control Plane, ages 2-7

Ages 3+

Fisher-Price Imaginext Batcave, ages 3-8 ($32.99)

Just Play: Doc McStuffins Deluxe Get Better Check-Up Center, ages 3-5

Mattel: Barbie® Dreamhouse® (New Version), Ages 3-8 ($189.99)

LeapFrog LeapPad Ultra Tablet, ages 4-9 ($149.99)

Ages 4+

Playmates: Teenage Mutant Ninja Turtles RC Control Shellraiser, Ages 4-9 ($49.99)

Spinmaster: Zoomer, Ages 4 and up, ($99.00)

Thinkaway: Despicable Me 2 8-inch Talking Minion – Dave, Ages 4-11 ($34.99)

Spinmaster: Flutterbye Flying Fairy Doll, Ages 4-8 ($27.44)

Blip Toys: Disney Princess Palace Pets Spa Playset, Ages 4-6 (29.99)

Ages 6+

LEGO Friends Heartlake High, Ages 6-12 (39.99)

Ages 8+

Rainbow Loom, Ages 8 and up (19.99)

Mattel Hot Wheels® Car Maker, Ages 8-10 ($49.99)

Nerf® Rebelle Heartbreaker Bow Phoenix, Ages 8 and up ($15.99)

LEGO Legends of Chima Cragger's Command Ship, Ages 8-14 ($89.99)

Ages 10+

LEGO Minecraft, Ages 10+ (34.99)

Activision Publishing, Inc: Skylanders: SWAP Force Starter Pack, Ages 10+ ($74.99)

Disney INFINITY Starter Pack, Age 10+ ($74.99)

Each winning toy is listed on SavvyAuntie.com/Gifts with links to an online retailer and an “Ask a Parent” button to help ensure parental approval when needed. The winning toys earn a 2013 Savvy Auntie Coolest Award Winner seal for promotional purposes, attracting the PANK demographic with Notkin’s ‘stamp of approval.’



About Savvy Auntie

Founded by Melanie Notkin, Savvy Auntie is the multi-platform lifestyle brand that empowers and engages aunts, serving the PANK demographic discovered and coined by Notkin, and heralded by fabulous kid-loving women everywhere as a modern celebration of Aunthood. Notkin launched SavvyAuntie.com in 2008 and it remains the first and only resource and online community for this demographic. The brand also includes a popular and engaged social media following, Auntie’s Day® - a national day founded by Notkin to honor aunts and godmothers, the Savvy Auntie Coolest Toy Awards and Melanie Notkin’s national bestseller: Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and all Women Who Love Kids (Morrow 2011). As a lifestyle expert, toy expert and a taste-maker for children’s trends, Notkin appears on TV and as a spokesperson for brands. For more information, visit: SavvyAuntie.com.

Melanie Notkin appears on TV as taste-maker for children’s trends and is available immediately as a lifestyle expert for Holiday Gift Guide stories and TV segments, as well as other child lifestyle expertise as needed.

For additional information on the Savvy Auntie Coolest Toy Awards or on-air and talent inquiries: Press@SavvyAuntie.com


Savvy Auntie.com  l  MelanieNotkin.com  l  Reel  l Twitter.com l  Facebook.com l  Youtube.com




Leave a Reply

Your Name *
Your Email *


Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:

Brand queries on PANKs and more:

Bulk or special co-branded copies of the book:


Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal:

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets: