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  • August 7, 2014
  • By PR Dept
  • Comments Off on ELLE.com: Are Childfree Women the New Marketing Demographic?
  • in Press

ELLE.com: Are Childfree Women the New Marketing Demographic?

A hotel chain thinks so. Lilit Marcus, who is childfree by choice, looks into the trend.

"The Westin’s new Wellness Redefined program (and its accompanying #RedefiningMoments hashtag) is part of a collaboration with author Melanie Notkin. In 2008, Notkin launched Savvy Auntie, a blog that caters to women who don't have kids of their own, but take joy in spending time with nieces and nephews or friends’ children. Early on, Notkin realized that the blog’s success suggested that there were many women like her out there–and, more importantly, that they could be sold products." More at ELLE.com

Are Childfree Women the New Marketing Demographic?

Contact

Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal:
SPelon@wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets:
info@rsavvyauntie.com