GLOBAL REPORT—Melanie Notkin developed SavvyAuntie.com out of need. When she become an aunt in 2001, she quickly realized there was a dearth of information available to help her—and professional women like her—better engage and connect with the children in her life.

It wasn’t until 2008 when her efforts materialized in the form of the online information portal. Since then, it has garnered national media attention for not only serving an oft-forgotten population but also for raising awareness about it.

Hoteliers are only now getting the hint.

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