...Another user, @kelseywilliams60, posted a video of herself holding a baby as text scrawls across the screen: "When everyone asks if you're having kids, but you're the cool aunt." It's clearly a sentiment shared by other TikTok users — #coolaunt has 142.9 million views on the platform.

The appeal of the "PANK" life is stronger than ever. Short for "professional aunt, no kids," the term was first coined by Melanie Notkin in 2008 to describe affluent, childless women. Now, the aunt persona is an increasingly popular identity for many women in their 20s and 30s, as the stigma of a childless life has turned into a popular movement to be child-free.

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