PODCAST: Minter Dialogue – The Path To Creating A Vibrant Community, with Melanie Notkin, Savvy Auntie and the PANKs
Listen to Melanie Notkin interviewed by Minter Dial, on episode 297 of Minter Dialogue.
Melanie Notkin founded a robust and thriving community, called Savvy Auntie. As such, Melanie is a leading voice of a group of women that has $61B in buying power [for juvenile products alone.] She’s a national best-selling author having penned Savvy Auntie (2011) and Otherhood, Modern Women Finding a New Kind of Happiness (2014). She’s also a speaker and marketing expert. In this conversation, we discuss how Melanie founded and built up the community, her insights and innovations, tips for marketers wanting to build or approach a community, plus she’s provided us with a scoop.