On November 30, 2012, my company, Savvy Auntie, along with Weber Shandwick and KRC Research, released our groundbreaking North American joint study on The Power of the PANK or Professional Aunt No Kid...Read More »
Melanie Notkin is featured in Episode 4 of the KPMG series "The Entree" airing soon on CNN and CNN at airports across the country.
Episode 4: Building a Business with Purpose
How can your organiza...Read More »
Melanie Notkin was asked to be a Mogul mentor in September, 2016, to help guide women (and men) around the world on how she started her business, and about life in the Otherhood, through a real-time h...Read More »
The United World Aunt Day was celebrated in the United States. But does our society really recognize its role? Often the aunts without their children love those of the brothers o...Read More »
Picking up on the New York Post article entitled: "The most undervalued women in America are childless aunts," Melanie Notkin wrote for Auntie's Day, Sunday, July 24, 2016, ScaryMommy.com publish...Read More »
Melanie Notkin appears in The New York Post on the 8th Annual Auntie's Day:
A good place to start is national Auntie’s Day, the day I established in 2009 that falls annually on the fourth Sunday in J...Read More »
I have received information about #HowWeFamily from the makers of TYLENOL®. The opinions stated are my own. This is a sponsored post.
For the second year, TYLENOL® has invited SAVVY AUNTIE to parti...Read More »
The New York Times Sunday Business section (July 10, 2016) features Melanie Notkin and her brands Savvy Auntie, PANK, and Otherhood in a report on how, by focusing mainly on moms, marketers are missin...Read More »