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Tagged power of the pank

Browsing all posts tagged with power of the pank

  • November 30, 2016
  • By PR Dept
  • Comments Off on Celebrating Four Years of the Power of the PANK!
  • in Blog
Celebrating Four Years of the Power of the PANK!

Celebrating Four Years of the Power of the PANK!

On November 30, 2012, my company, Savvy Auntie, along with Weber Shandwick and KRC Research, released our groundbreaking North American joint study on The Power of the PANK or Professional Aunt No Kid...Read More »
  • July 25, 2016
  • By PR Dept
  • Comments Off on To All The Aunties: Here’s To You
  • in Press
To All The Aunties: Here’s To You

To All The Aunties: Here’s To You

Picking up on the New York Post article entitled: "The most undervalued women in America are childless aunts," Melanie Notkin wrote for Auntie's Day, Sunday, July 24, 2016, ScaryMommy.com publish...Read More »
  • July 10, 2016
  • By PR Dept
  • Comments Off on Childless Women to Marketers: We Buy Things Too
  • in Press
Childless Women to Marketers: We Buy Things Too

Childless Women to Marketers: We Buy Things Too

Melanie Notkin, Savvy Auntie, PANK, and Otherhood are featured in The New York Times Sunday Business on a report focused on how marketers are missing the influential and rising demographic of childles...Read More »
  • May 16, 2016
  • By PR Dept
  • Comments Off on Savvy Auntie, PANK and Melanie Notkin Named in Euromonitor International Top 10 Global Consumer Trends for 2016 Report
  • in Blog, Otherhood, PANK Power, Press
Savvy Auntie, PANK and Melanie Notkin Named in Euromonitor International Top 10 Global Consumer Trends for 2016 Report

Savvy Auntie, PANK and Melanie Notkin Named in Euromonitor International Top 10 Global Consumer Trends for 2016 Report

Trend: Spending Singles - "Child-free Spenders"   "PANKs (Professional Aunt No Kids) ... [is] a trending demographic. With more consumers postponing or not having childre...Read More »
  • January 22, 2016
  • By PR Dept
  • Comments Off on Move over, millennials, new breeds coming: Savvy titas, cheapskates and ‘third-agers’ changing tastes and behavior
  • in Press
Move over, millennials, new breeds coming: Savvy titas, cheapskates and ‘third-agers’ changing tastes and behavior

Move over, millennials, new breeds coming: Savvy titas, cheapskates and ‘third-agers’ changing tastes and behavior

This year, expect consumers to be less bothered about labels and gender conformity and more concerned about their physical and mental wellbeing and their need to inspire change, latest data on Global ...Read More »
  • August 13, 2015
  • By PR Dept
  • Comments Off on New breed of traveller: aunties with time and money
  • in Press
New breed of traveller: aunties with time and money

New breed of traveller: aunties with time and money

PANKs are Professional Aunts, No Kids, and, according to the World Travel Mart Global Trends Report, this is a "key emerging demographic". The number of  PANKs in the United States alone is estimat...Read More »
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Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Brand queries on PANKs and more:
Info@MelanieNotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal:
SPelon@wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets:
info@rsavvyauntie.com