Tagged power of the pank
Browsing all posts tagged with power of the pank
NYMag The Cut: Some New Jargon for You: Motherhood vs. Otherhood
Toy Industry Association: OP ED: The $9 Billion Market the Toy Industry is Missing
Macleans Magazine: The no-baby boom
Social infertility, baby regret and what it means that shocking numbers of women aren’t having children, by Anne Kingston
Grazi France: Leur Meilleur Rôle, Confi-tante !
Holiday Gifts with the "Savvy Auntie" WNBC Weekend Today in NY
QUARTZ: The latest travel marketing craze: Unmarried aunts who want to spoil other people’s kids
Travel operators have a new target: unmarried women with money to spend on their nieces, nephews, or god-children. This demographic, nicknamed “PANKs” (Professional Aunt, No Kids), has potential especially in the US, argues a new report (pdf) on global tourism trends by Euromonitor...
5th Annual Auntie's Day!
Melanie Notkin, founder of Savvy Auntie, the multi-platform lifestyle brand designed for cool aunt, great-aunts, godmothers and all women who love kids and and national bestselling author of SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow 2011) announces the date for the fifth annual national day dedicated to honoring and celebrating aunts and godmothers. Auntie’s Day will take place on Sunday, July 28, 2013.Read More »
The Power of the PANK – Revealed
Joint Study Finds PANKs® – “Professional Aunts No Kids” –
Spend $9 Billion on Toys and Gifts for Children Annually
23 million untapped “Savvy Aunties” are primed to be engaged by brands
at the holiday gift-giving season and all year-round
– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –
NEW YORK, December 3, 2012 – A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…Read More »