Tagged power of the pank

Browsing all posts tagged with power of the pank

November 30, 2016
By PR Dept
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in Blog

Celebrating Four Years of the Power of the PANK!

On November 30, 2012, my company, Savvy Auntie, along with Weber Shandwick and KRC Research, released our groundbreaking North American joint study on The Power of the PANK or Professional Aunt No Kid...Read More »

July 25, 2016
By PR Dept
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in Press

To All The Aunties: Here’s To You

Picking up on the New York Post article entitled: "The most undervalued women in America are childless aunts," Melanie Notkin wrote for Auntie's Day, Sunday, July 24, 2016, ScaryMommy.com publish...Read More »

July 21, 2016
By PR Dept
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in Blog

Introducing the Boy Meets Girl® x Savvy Auntie® limited edition tee!

[caption id="attachment_5235" align="alignnone" width="368"] Boy Meets Girl® x Savvy Auntie® limited edition tee, available at boymeetsgirlusa.com[/caption] What happens when Boy Mee...Read More »

July 11, 2016
By PR Dept
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in Blog, Otherhood

Melanie Notkin Featured in NYT Sunday Business on Marketing to Childless Women

The New York Times Sunday Business section (July 10, 2016) features Melanie Notkin and her brands Savvy Auntie, PANK, and Otherhood in a report on how, by focusing mainly on moms, marketers are missin...Read More »

July 10, 2016
By PR Dept
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in Press

Childless Women to Marketers: We Buy Things Too

Melanie Notkin, Savvy Auntie, PANK, and Otherhood are featured in The New York Times Sunday Business on a report focused on how marketers are missing the influential and rising demographic of childles...Read More »

May 16, 2016
By PR Dept
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in Blog, Otherhood, PANK Power, Press

Savvy Auntie, PANK and Melanie Notkin Named in Euromonitor International Top 10 Global Consumer Trends for 2016 Report

Trend: Spending Singles - "Child-free Spenders" "PANKs (Professional Aunt No Kids) ... [is] a trending demographic. With more consumers postponing or not having childre...Read More »

January 22, 2016
By PR Dept
No comment
in Press

Move over, millennials, new breeds coming: Savvy titas, cheapskates and ‘third-agers’ changing tastes and behavior

This year, expect consumers to be less bothered about labels and gender conformity and more concerned about their physical and mental wellbeing and their need to inspire change, latest data on Global ...Read More »

September 17, 2015
By PR Dept
Comments Off on Kim Cattrall: ‘I am not a biological parent, but I am a parent’
in Press

Kim Cattrall: ‘I am not a biological parent, but I am a parent’

I asked Melanie Notkin what she thought of Cattrall’s parenting comments. Notkin, an aunt to six nieces and nephews, is the creator of Savvy Auntie, an online community for PANKS (that’s professional ...Read More »

September 16, 2015
By PR Dept
Comments Off on Kim Cattrall is right: Giving birth isn’t the only way to motherhood
in Press

Kim Cattrall is right: Giving birth isn’t the only way to motherhood

The large-scale derision of Cattrall’s maternal-ness also lays bare how resentful many still feel toward a 59-year-old woman who opted out of motherhood proper. Childless women are very often still cr...Read More »

August 13, 2015
By PR Dept
Comments Off on New breed of traveller: aunties with time and money
in Press

New breed of traveller: aunties with time and money

PANKs are Professional Aunts, No Kids, and, according to the World Travel Mart Global Trends Report, this is a "key emerging demographic". The number of PANKs in the United States alone is estimat...Read More »

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Tagged power of the pank

Celebrating Four Years of the Power of the PANK!

To All The Aunties: Here’s To You

Introducing the Boy Meets Girl® x Savvy Auntie® limited edition tee!

Melanie Notkin Featured in NYT Sunday Business on Marketing to Childless Women

Childless Women to Marketers: We Buy Things Too

Savvy Auntie, PANK and Melanie Notkin Named in Euromonitor International Top 10 Global Consumer Trends for 2016 Report

Move over, millennials, new breeds coming: Savvy titas, cheapskates and ‘third-agers’ changing tastes and behavior

Kim Cattrall: ‘I am not a biological parent, but I am a parent’

Kim Cattrall is right: Giving birth isn’t the only way to motherhood

New breed of traveller: aunties with time and money

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