Tagged professional aunts no kids

Browsing all posts tagged with professional aunts no kids

July 10, 2016
By PR Dept
No comment
in Press

Childless Women to Marketers: We Buy Things Too

Melanie Notkin, Savvy Auntie, PANK, and Otherhood are featured in The New York Times Sunday Business on a report focused on how marketers are missing the influential and rising demographic of childles...Read More »

May 16, 2016
By PR Dept
No comment
in Blog, Otherhood, PANK Power, Press

Savvy Auntie, PANK and Melanie Notkin Named in Euromonitor International Top 10 Global Consumer Trends for 2016 Report

Trend: Spending Singles - "Child-free Spenders" "PANKs (Professional Aunt No Kids) ... [is] a trending demographic. With more consumers postponing or not having childre...Read More »

May 4, 2016
By PR Dept
No comment
in Press

Why aunts are the ultimate wingwomen of modern parenting

Australia's DailyLife.com mentions Melanie Notkin's PANK demographic and Auntie's Day in a wonderful essay on the importance of aunts at Mother's Day. "Our aunts unlikely need cheering up. They may...Read More »

January 22, 2016
By PR Dept
No comment
in Press

Move over, millennials, new breeds coming: Savvy titas, cheapskates and ‘third-agers’ changing tastes and behavior

This year, expect consumers to be less bothered about labels and gender conformity and more concerned about their physical and mental wellbeing and their need to inspire change, latest data on Global ...Read More »

December 11, 2015
By PR Dept
Comments Off on Playdate with TTPM!
in Blog

Playdate with TTPM!

Melanie Notkin has a playdate with Jim Silver, CEO and Editor in Chief of TTPM.com! Viewers can enter to win a Spin Master Meccano Meccanoid, retail value $250+! Read More »

December 11, 2015
By PR Dept
No comment
in Blog

Playdate with TTPM!

Melanie Notkin has a playdate with Jim Silver, CEO and Editor in Chief of TTPM.com! Viewers can enter to win a Spin Master Meccano Meccanoid, retail value $250+! Read More »

September 17, 2015
By PR Dept
Comments Off on Kim Cattrall: ‘I am not a biological parent, but I am a parent’
in Press

Kim Cattrall: ‘I am not a biological parent, but I am a parent’

I asked Melanie Notkin what she thought of Cattrall’s parenting comments. Notkin, an aunt to six nieces and nephews, is the creator of Savvy Auntie, an online community for PANKS (that’s professional ...Read More »

September 16, 2015
By PR Dept
Comments Off on Kim Cattrall is right: Giving birth isn’t the only way to motherhood
in Press

Kim Cattrall is right: Giving birth isn’t the only way to motherhood

The large-scale derision of Cattrall’s maternal-ness also lays bare how resentful many still feel toward a 59-year-old woman who opted out of motherhood proper. Childless women are very often still cr...Read More »

August 13, 2015
By PR Dept
Comments Off on New breed of traveller: aunties with time and money
in Press

New breed of traveller: aunties with time and money

PANKs are Professional Aunts, No Kids, and, according to the World Travel Mart Global Trends Report, this is a "key emerging demographic". The number of PANKs in the United States alone is estimat...Read More »

August 1, 2015
By PR Dept
Comments Off on Retailers Evolve To Meet The Needs Of Smaller Households
in Press

Retailers Evolve To Meet The Needs Of Smaller Households

"Cafés like KitTea might be planning special events for new holidays geared for the burgeoning demographic, like Aunties’ Day on July 26 that was founded by Melanie Notkin to honor and celebrate aunts...Read More »

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Tagged professional aunts no kids

Childless Women to Marketers: We Buy Things Too

Savvy Auntie, PANK and Melanie Notkin Named in Euromonitor International Top 10 Global Consumer Trends for 2016 Report

Why aunts are the ultimate wingwomen of modern parenting

Move over, millennials, new breeds coming: Savvy titas, cheapskates and ‘third-agers’ changing tastes and behavior

Kim Cattrall: ‘I am not a biological parent, but I am a parent’

Kim Cattrall is right: Giving birth isn’t the only way to motherhood

New breed of traveller: aunties with time and money

Retailers Evolve To Meet The Needs Of Smaller Households

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Tagged professional aunts no kids

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