Browsing all posts tagged with segment
Melanie Notkin, founder of Savvy Auntie and the author of Otherhood: Modern Women Finding A New Kind of Happiness (Seal Press, 2014), coins the word "otherhood" to define and offer encouragement to a demographic of single women like herself who are childless, but not necessarily by choice.
I had a blast on the Rachael Ray show! Rachael, who is a very Savvy Auntie herself, and I had fun on set. I shared my picks for gifts for kids at $5, $30 and $50…. Let me know what you think!
Joint Study Finds PANKs® – “Professional Aunts No Kids” –
Spend $9 Billion on Toys and Gifts for Children Annually
23 million untapped “Savvy Aunties” are primed to be engaged by brands
at the holiday gift-giving season and all year-round
– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –
NEW YORK, December 3, 2012 – A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…Read More »