The New York Times Sunday Business section (July 10, 2016) features Melanie Notkin and her brands Savvy Auntie, PANK, and Otherhood in a report on how, by focusing mainly on moms, marketers are missin...Read More »
Melanie Notkin, Savvy Auntie, PANK, and Otherhood are featured in The New York Times Sunday Business on a report focused on how marketers are missing the influential and rising demographic of childles...Read More »
"Cafés like KitTea might be planning special events for new holidays geared for the burgeoning demographic, like Aunties’ Day on July 26 that was founded by Melanie Notkin to honor and celebrate aunts...Read More »
EPISODE 200: Melanie Notkin, Author of Otherhood and The Savvy Auntie Blog
Click here to listen to the SO MONEY podcast episode #200.
In this day and age, we hear a lot about women balancing it ...Read More »
And yes, it's official. Auntie's Day is listed in Chase's Calendar of Events - the national calendar of holidays and commemorations (sadly, now behind a firewall.)
Whether or not you celebrate with, or are celebrated by, your nieces and nephews on Sunday, July 26 (and every fourth Sunday in July!) I celebrate you and encourage you to celebrate all the ways you contribute to a child's life.
Aunthood is a gift. It's a gift to the children (both literally and figuratively!). It's a gift to the parents (who often need all the support they can get!) It's a gift to you - the aunt - for all the ways aunthood fills our lives with love, joy and meaning.
It's nearly here! The 7th Annual Auntie's Day is Sunday, July 26! It's the day I founded in 2009 to honor and celebrate aunts and godmothers - and all women who love children-not-their-own.
We have...Read More »
"Magda (48) is the protagonist of this story. Amen journalist, is a real PANK, Melanie Notkin established term, a Canadian [sic - American] marketer to define the Professional Aunt No Kids. We would t...Read More »
Independent and Courageous Dreamers:Tias PANK
(Via Google Translate:) Aunts Pank: They project a femininity that is not reduced to motherhood but of love for her nephews. Aunts Pank: Beyond a succ...Read More »