- September 17, 2015
- Comments Off on Kim Cattrall: ‘I am not a biological parent, but I am a parent’
- in Press
Tagged study
Browsing all posts tagged with study
- July 20, 2015
- Comments Off on Revista Nueva Magazine (Argentina): Second Moms
- in Press
Revista Nueva Magazine (Argentina): Second Moms
"Otherhood" Gets a 15-Page Feature in Brussels Largest Daily
- May 9, 2015
- Comments Off on DeMorgen zeno magazine: "Ongewild Kinderloos"
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DeMorgen zeno magazine: "Ongewild Kinderloos"
Drug Store News: Study: Women without kids hold buying power
- May 8, 2014
- Comments Off on Shades of Otherhood on Upworthy
- in Blog, Brand, In the News, Otherhood, Press
Shades of Otherhood on Upworthy
- November 30, 2012
- Comments Off on The Power of the PANK – Revealed
- in Blog, Brand, In the News
The Power of the PANK – Revealed
Joint Study Finds PANKs® – “Professional Aunts No Kids” –
Spend $9 Billion on Toys and Gifts for Children Annually
23 million untapped “Savvy Aunties” are primed to be engaged by brands
at the holiday gift-giving season and all year-round
– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –
NEW YORK, December 3, 2012 – A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…
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