Portfolios | Melanie Notkin

June 12, 2021
By PR Dept
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in Insights, Otherhood®

TEDx: Welcome to the OTHERHOOD®

Melanie Notkin givers her first TEDx Talk at Bergen Community College: "Welcome to the OTHERHOOD - recorded March 7, 2017 https://youtu.be/75RFZb7c33MRead More »

November 6, 2020
By PR Dept
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in PANK®

2020 Savvy Auntie Coolest Toy Award Winners!

The annual SAVVY AUNTIE toy awards list is designed for the generous tribe of cool aunts, great-aunts, godmothers and all women who love kids who strive to be heroes at the holiday season - and al...Read More »

November 19, 2018
By PR Dept
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in Insights, PANK®, Speaker

GENERATION PANK: A Report on the Social & Economic Influence of PANKs – Professional Aunts No Kids

A NEW STUDY ON THE GROWING DEMOGRAPHIC COHORT OF PANKs, OR PROFESSIONAL AUNTS NO KIDS, REVEALS A SIZABLE TRIBE OF CHILD-LOVING, AFFLUENT WOMEN WITHOUT CHILDREN OF THEIR OWN - BY CIRCUMSTANCE, CHOICE O...Read More »

October 15, 2018
By PR Dept
Comments Off on The Power of the PANK
in Insights, PANK®

The Power of the PANK

In 2008, Notkin launched Savvy Auntie, the only multiplatform lifestyle brand designed specifically for this powerful segment. As the leader of this tribe, Notkin has become the national authority on, and gatekeeper to, this multi-billion dollar demographic. Earlier this year, in order to more deeply explore PANKs and quantitatively address the business opportunity they present, Notkin teamed up with Weber Shandwick, a leading global public relations firm.

October 14, 2018
By PR Dept
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in otherhood-book, Otherhood®, Speaker

Speaker

https://youtu.be/5c-q7QlA0JQ Introducing the New Female Marketing Frontier Euromonitor International named Melanie Notkin, her Savvy Auntie brand and PANK (Professional Aunts No Kids) ...Read More »

October 13, 2018
By PR Dept
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in Speaker

TEDx BergenCommunityCollege

Melanie Notkin givers her first TEDx Talk at Bergen Community College: "Welcome to the OTHERHOOD - recorded March 7, 2017 https://youtu.be/75RFZb7c33M Read More »

March 20, 2018
By PR Dept
1 Comment
in PANK®

10th Annual National Auntie’s Day is Sunday, July 22, 2018

Melanie Notkin, founder of Savvy Auntie, the multi-platform lifestyle brand designed for cool aunts, great-aunts, godmothers and all women who love kids, and the national bestselling author of SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids, announces the tenth annual day set aside to honor and celebrate aunts and godmothers. The 10th Annual National Auntie’s Day will take place on Sunday, July 22, 2018.

February 21, 2016
By PR Dept
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in Insights, PANK®

PANK, SAVVY AUNTIE, AND MELANIE NOTKIN NAMED IN EUROMONITOR INTERNATIONAL “TOP 10 GLOBAL CONSUMER TRENDS FOR 2016″ REPORT

"PANKs (Professional Aunt No Kids) ... [is] a trending demographic. With more consumers postponing or not having children, there's a growing demographic group comprised of childless peo...Read More »

March 16, 2015
By PR Dept
Comments Off on Otherhood
in otherhood-book, Otherhood®, Speaker, Writing

Otherhood

The rising percentage of childless women is one of the most overlooked and underappreciated social issues of our time. Never before have more women lived longer before having their first child or remained childless toward the end of their fertility. Nearly half of North American women of childbearing age are childless—a dramatic rise from 35 percent in 1976—yet childless women are still perceived as the exception, not the norm.

October 2, 2014
By PR Dept
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in Insights, Otherhood®

Shades of Otherhood: Marketing to Women Without Children

Market Research on the Non-Mom On April 29, 2014, Devries Global Public Relations released a white paper entitled: Shades of Otherhood: Marketing to Women Without Children - inspired by m...Read More »

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