2020 Savvy Auntie Coolest Toy Award Winners!
GENERATION PANK: A Report on the Social & Economic Influence of PANKs – Professional Aunts No Kids
The Power of the PANK
In 2008, Notkin launched Savvy Auntie, the only multiplatform lifestyle brand designed specifically for this powerful segment. As the leader of this tribe, Notkin has become the national authority on, and gatekeeper to, this multi-billion dollar demographic. Earlier this year, in order to more deeply explore PANKs and quantitatively address the business opportunity they present, Notkin teamed up with Weber Shandwick, a leading global public relations firm.Read More »
10th Annual National Auntie’s Day is Sunday, July 22, 2018
Melanie Notkin, founder of Savvy Auntie, the multi-platform lifestyle brand designed for cool aunts, great-aunts, godmothers and all women who love kids, and the national bestselling author of SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids, announces the tenth annual day set aside to honor and celebrate aunts and godmothers. The 10th Annual National Auntie’s Day will take place on Sunday, July 22, 2018.Read More »
PANK, SAVVY AUNTIE, AND MELANIE NOTKIN NAMED IN EUROMONITOR INTERNATIONAL “TOP 10 GLOBAL CONSUMER TRENDS FOR 2016″ REPORT
The rising percentage of childless women is one of the most overlooked and underappreciated social issues of our time. Never before have more women lived longer before having their first child or remained childless toward the end of their fertility. Nearly half of North American women of childbearing age are childless—a dramatic rise from 35 percent in 1976—yet childless women are still perceived as the exception, not the norm.Read More »