PANK Power in NYMag’s The Cut

I’m Not a Spinster Aunt, I’m a PANK
By Allison P Davis

A recent Best Buy ad opens with a cozy holiday tableau: Maya Rudolph sits next to a Christmas tree, in front of a fire, reading a Christmas story called “Aunt Judy.” Judy, a young, remarkably unfrazzled, professional-looking woman, flits around Best Buy, Christmas list in hand, grabbing all the hottest tablets and smartphones. “Her nieces and nephews have holiday treasures,” concludes the 31-second spot. “They’ll be like, ‘Yo, Aunt Juds, you’re like the best auntie ever!’”



Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:

Bulk or special co-branded copies of the book:


Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal:

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets: