Browsing all posts tagged with Childless Women
Travel operators have a new target: unmarried women with money to spend on their nieces, nephews, or god-children. This demographic, nicknamed “PANKs” (Professional Aunt, No Kids), has potential especially in the US, argues a new report (pdf) on global tourism trends by Euromonitor...
I know what you’re thinking.
I can read it on your face… the distracted smile, the unconvincing nod, the slightly furrowed brow…
Read More »
Joint Study Finds PANKs® – “Professional Aunts No Kids” –
Spend $9 Billion on Toys and Gifts for Children Annually
23 million untapped “Savvy Aunties” are primed to be engaged by brands
at the holiday gift-giving season and all year-round
– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –
NEW YORK, December 3, 2012 – A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…
Read More »
While Friedan set out to help make women equal among men, Gurley Brown set out to make single women equal among all women…
Read More »
Melissa looked around the room, a New York City apartment filled with attractive 40-something singles gathered to celebrate yet another birthday. “Look at this,” she said pointing at the room with her eyes. “So many amazing men and women… How are we all still single? Maybe we’ll never be married. Maybe we won’t have kids.” She shrugged and nodded her head thoughtfully. “Will we still be here for each other when we’re old?”
Read More »
If you’re like me, and always aspired and expected to be a mother, Mother’s Day, and the days that precede it, can be a heavy time. With continuous Mother’s Day promotions and news stories featuring moms of all ages, shapes and sizes (“It’s the hardest job in the world!”), the day can make us feel left out and less-than. For some, Mother’s Day is a harsh reminder that the dream of motherhood has not (yet) come true.
Read More »Connect with Melanie Notkin
Contact Melanie Notkin or her representatives below:
For general press inquiries:
press@melanienotkin.com
Brand queries on PANKs and more:
Info@MelanieNotkin.com
Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com
Speaking:
Info@MelanieNotkin.com
Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com
Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com
Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal:
SPelon@wrightsmedia.com
For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets:
info@rsavvyauntie.com