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Tagged Childless Women

Browsing all posts tagged with Childless Women

  • November 4, 2013
  • By PR Dept
  • Comments Off on QUARTZ: The latest travel marketing craze: Unmarried aunts who want to spoil other people’s kids
  • in Press

QUARTZ: The latest travel marketing craze: Unmarried aunts who want to spoil other people’s kids

Travel operators have a new target: unmarried women with money to spend on their nieces, nephews, or god-children. This demographic, nicknamed “PANKs” (Professional Aunt, No Kids), has potential especially in the US, argues a new report (pdf) on global tourism trends by Euromonitor...

Read the full article at QZ.com

  • August 2, 2013
  • By PR Dept
  • Comments Off on The Truth About the Childless Life
  • in Blog, In the News
The Truth About the Childless Life

The Truth About the Childless Life

A response to the August 12, 2013 Time magazine cover story: A Childfree Life. First published in Huffington Post. Then in PsychologyToday.com. Now here.... Aashna, a single 43-year-old marketing ...Read More »
  • May 12, 2013
  • By PR Dept
  • Comments Off on My Mother’s Lesson for Life
  • in Amusings, Blog
My Mother’s Lesson for Life

My Mother’s Lesson for Life

On a snowy morning in Montreal, when I was four, not-quite-five, I was struggling to put on my big red rubber boots. My mother sat nearby and watched me, as I finally succeeded, enabling my independen...Read More »
  • November 30, 2012
  • By PR Dept
  • Comments Off on The Power of the PANK – Revealed
  • in Blog, Brand, In the News
The Power of the PANK – Revealed

The Power of the PANK – Revealed

Joint Study Finds PANKs® – “Professional Aunts No Kids” –

Spend $9 Billion on Toys and Gifts for Children Annually

23 million untapped “Savvy Aunties” are primed to be engaged by brands

at the holiday gift-giving season and all year-round

– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –

NEW YORK, December 3, 2012 A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…

Read More »
  • June 27, 2012
  • By PR Dept
  • Comments Off on The Single Reason Why We Don't Have It All
  • in Amusings, Blog
The Single Reason Why We Don't Have It All

The Single Reason Why We Don't Have It All

Melissa looked around the room, a New York City apartment filled with attractive 40-something singles gathered to celebrate yet another birthday. “Look at this,” she said pointing at the room with her eyes. “So many amazing men and women… How are we all still single? Maybe we’ll never be married. Maybe we won’t have kids.” She shrugged and nodded her head thoughtfully. “Will we still be here for each other when we’re old?”

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When You're Not a Mother on Mother's Day

When You're Not a Mother on Mother's Day

If you’re like me, and always aspired and expected to be a mother, Mother’s Day, and the days that precede it, can be a heavy time. With continuous Mother’s Day promotions and news stories featuring moms of all ages, shapes and sizes (“It’s the hardest job in the world!”), the day can make us feel left out and less-than. For some, Mother’s Day is a harsh reminder that the dream of motherhood has not (yet) come true.

Read More »
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Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Brand queries on PANKs and more:
Info@MelanieNotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal:
SPelon@wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets:
info@rsavvyauntie.com