Tagged devries
Browsing all posts tagged with devries
- May 14, 2014
- No comment
- in In the News, Otherhood, Press
MediaPost: The 'Otherhood': How This Demographic Affects Your Marketing Efforts
A new study from DeVries Global focuses on the power and influence of the “otherhood,” a word used to describe women who are not moms. The word is actually the title of a new book by SavvyAuntie.com f...Read More »
- May 14, 2014
- Comments Off on MediaPost: The ‘Otherhood’: How This Demographic Affects Your Marketing Efforts
- in In the News, Otherhood, Press
MediaPost: The ‘Otherhood’: How This Demographic Affects Your Marketing Efforts
A new study from DeVries Global focuses on the power and influence of the “otherhood,” a word used to describe women who are not moms. The word is actually the title of a new book by SavvyAuntie.com f...Read More »
Shades of Otherhood Infographic
Celebrating Other's Day
Originally published in Huffington Post. By Melanie Notkin
Something's changed. It's been 25 years since I last honored my late mom on Mother's Day, and it's been nearly that long since I e...Read More »
Celebrating Other’s Day
Originally published in Huffington Post. By Melanie Notkin
Something's changed. It's been 25 years since I last honored my late mom on Mother's Day, and it's been nearly that long sin...Read More »
- May 12, 2014
- Comments Off on NBC News: Moms Get Marketing Attention, But Women Without Kids Spend More
- in In the News, Otherhood, Press
NBC News: Moms Get Marketing Attention, But Women Without Kids Spend More
- May 11, 2014
- No comment
- in In the News, Otherhood, Press
Forbes: Amid The Mother's Day Marketing Blitz, A Look At An Ignored Demographic Gold Mine: The 'Others'
- May 11, 2014
- Comments Off on Forbes: Amid The Mother’s Day Marketing Blitz, A Look At An Ignored Demographic Gold Mine: The ‘Others’
- in In the News, Otherhood, Press
Forbes: Amid The Mother’s Day Marketing Blitz, A Look At An Ignored Demographic Gold Mine: The ‘Others’
- May 8, 2014
- Comments Off on Shades of Otherhood on Upworthy
- in Blog, Brand, In the News, Otherhood, Press
Shades of Otherhood on Upworthy
I worked with DeVries Global PR on national research study on moms and non-moms inspired by my book, Otherhood. The result, Shades of Otherhood - marketing to women without children, was released on ...Read More »