Tagged marketing to women

Browsing all posts tagged with marketing to women

May 31, 2021
By PR Dept
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in Press

By ignoring PANKs, brands are losing money

Google Translate (Dutch) 'Door PANKs te negeren, laten merken geld liggen' / By ignoring PANKs, brands are losing money By Robert Heeg, Candid Platform Many women postpone motherhood but ...Read More »

May 30, 2021
By PR Dept
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19 ideas to sell to mighty PANK aunts

"Professional Aunts Without Children" (PANK) are independent and successful women who decide to spend on their nephews. This article was translated from the [Entrepreneur.com] Spa...Read More »

June 20, 2017
By PR Dept
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The List Show TV: Are You a DINK! – 4 New Acronyms Describing You

Melanie Notkin was featured on The List Show TV talking about PANKs or Professional Aunts No Kids - one of the newest demographics marketing may be missing out on. Learn more at TheListTV.com and...Read More »

June 19, 2017
By PR Dept
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Refinery29: What We Get Wrong About Women Who Don’t Have Kids

"...Notkin isn't just savvy at being an aunt — she keenly recognized that a significant group of women were being ignored by advertisers, and put herself in front of those companies as an ambassador. ...Read More »

May 4, 2017
By PR Dept
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in Blog

New! Melanie Notkin Speaker Reel

Introducing the New Female Marketing Frontier Melanie Notkin is your next keynote or event speaker: Bookings @ MelanieNotkin.com https://youtu.be/5c-q7QlA0JQ Euromonitor International named M...Read More »

January 10, 2017
By PR Dept
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in Blog

2017 Auntie’s Day Announced!

Ninth Annual Auntie’s Day® is Sunday, July 23, 2017 National Day Honoring Aunts and Godmothers founded by Melanie Notkin, Creator of Popular Savvy Auntie® Lifestyle Brand - Aunthood is a Gift. This ...Read More »

January 9, 2017
By PR Dept
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Cheddar:

Melanie Notkin appeared on Cheddar TV to talk about PANKs and how advertisers are missing this influential cohorts of female consumers. See a clip, here: https://twitter.com/Cheddar...Read More »

November 30, 2016
By PR Dept
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in Blog

Celebrating Four Years of the Power of the PANK!

On November 30, 2012, my company, Savvy Auntie, along with Weber Shandwick and KRC Research, released our groundbreaking North American joint study on The Power of the PANK or Professional Aunt No Kid...Read More »

July 10, 2016
By PR Dept
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Childless Women to Marketers: We Buy Things Too

Melanie Notkin, Savvy Auntie, PANK, and Otherhood are featured in The New York Times Sunday Business on a report focused on how marketers are missing the influential and rising demographic of childles...Read More »

Tagged marketing to women

By ignoring PANKs, brands are losing money

19 ideas to sell to mighty PANK aunts

The List Show TV: Are You a DINK! – 4 New Acronyms Describing You

Refinery29: What We Get Wrong About Women Who Don’t Have Kids

New! Melanie Notkin Speaker Reel

2017 Auntie’s Day Announced!

Cheddar:

Celebrating Four Years of the Power of the PANK!

Childless Women to Marketers: We Buy Things Too

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