- November 6, 2020
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- in Blog, Brand, In the News, News, PANK Power, Savvy Auntie
Tagged PANK Power
Browsing all posts tagged with PANK Power
- March 20, 2018
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- in Blog, PANK Power, Savvy Auntie
Auntie’s Day Is Sunday, July 22, 2018!
- July 24, 2016
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- in Blog, Press
The most undervalued women in America are childless aunts
- July 21, 2016
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- in Blog
Introducing the Boy Meets Girl® x Savvy Auntie® limited edition tee!
- May 17, 2015
- Comments Off on The Era of "Super Aunts" AND Travel Agencies and Toy Stores, the Allies of PANKs
- in Press
The Era of "Super Aunts" AND Travel Agencies and Toy Stores, the Allies of PANKs
- May 21, 2014
- Comments Off on CBC.ca: Aunts with no kids, or PANKs, latest target for marketers
- in Press
CBC.ca: Aunts with no kids, or PANKs, latest target for marketers
- February 11, 2014
- Comments Off on Hotel-Industry.co.uk: A “Mammoth” New Experience for PANKs At The Sheraton Grand Hotel & Spa
- in Press
Hotel-Industry.co.uk: A “Mammoth” New Experience for PANKs At The Sheraton Grand Hotel & Spa
Perfect for PANKs – Professional Aunts No Kids – the Sheraton Grand Hotel & Spa has partnered with National Museums Scotland to offer an aunt-friendly package.
11/02/2014: The Sheraton Grand Hotel & Spa, Edinburgh has launched a “Mammoth” package to entice the lucrative PANK demographic with luxury accommodation and tickets to the Mammoths of the Ice Age exhibition.
The PANK trend – currently hot in the US where around 42% of women up to 44 years old do not have children – is generally reflective of women choosing to have children later in life, or not at all, who enjoy a close relationship with relatives’ children. Travel firms in the US have become increasingly aware of the power of the PANKs, with their love of travel and levels of disposable income, and are targeting this sector. It is a trend that’s set to grow in the UK and the Sheraton Grand Hotel & Spa has partnered with National Museums Scotland to offer PANKs an opportunity to get up close with woolly mammoths and share quality time and experiences with their cherished nieces and nephews.