Tagged shades of otherhood

Browsing all posts tagged with shades of otherhood

August 1, 2014
By PR Dept
Comments Off on The New York Times Travel: Zeroing In on the Female Traveler
in Otherhood, Press

The New York Times Travel: Zeroing In on the Female Traveler

"Seemingly the first promotion from a major American hotel brand directed at women without children, it includes (from $234 a night) a consultation about healthful eating with the hotel’s executive ch...Read More »

August 1, 2014
By PR Dept
Comments Off on American Express Open Forum: The Huge Target Market You’re Neglecting
in Otherhood, Press

American Express Open Forum: The Huge Target Market You’re Neglecting

Marketers everywhere seem to be overlooking the "non-mom" market--and that's a big mistake. Learn who makes up this demographic, why they're highly desirable and how to win their brand loyalty. More a...Read More »

August 1, 2014
By PR Dept
No comment
in Otherhood, Press

American Express Open Forum: The Huge Target Market You're Neglecting

July 31, 2014
By PR Dept
Comments Off on ELLE Magazine S. Africa: OTHERHOOD
in Otherhood, Press

ELLE Magazine S. Africa: OTHERHOOD

A wonderful three-page spread on Otherhood appears in the August 2014 issue of ELLE Magazine S. Africa.

June 21, 2014
By PR Dept
Comments Off on Drug Store News: Study: Women without kids hold buying power
in Otherhood, Press

Drug Store News: Study: Women without kids hold buying power

The Shades of Otherhood study I partnered on with DeVries Global PR and inspired by my book, Otherhood, was explored by Drug Store News. It's quite an honor as a former beauty executive to find my nam...Read More »

June 5, 2014
By PR Dept
No comment
in Otherhood, Press

CNN: Check your 'cat-lady' preconceptions about childless women

June 5, 2014
By PR Dept
Comments Off on CNN: Check your ‘cat-lady’ preconceptions about childless women
in Otherhood, Press

CNN: Check your ‘cat-lady’ preconceptions about childless women

May 14, 2014
By PR Dept
No comment
in In the News, Otherhood, Press

MediaPost: The 'Otherhood': How This Demographic Affects Your Marketing Efforts

A new study from DeVries Global focuses on the power and influence of the “otherhood,” a word used to describe women who are not moms. The word is actually the title of a new book by SavvyAuntie.com f...Read More »

May 14, 2014
By PR Dept
Comments Off on MediaPost: The ‘Otherhood’: How This Demographic Affects Your Marketing Efforts
in In the News, Otherhood, Press

MediaPost: The ‘Otherhood’: How This Demographic Affects Your Marketing Efforts

May 12, 2014
By PR Dept
Comments Off on NBC News: Moms Get Marketing Attention, But Women Without Kids Spend More
in In the News, Otherhood, Press

NBC News: Moms Get Marketing Attention, But Women Without Kids Spend More

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Tagged shades of otherhood

American Express Open Forum: The Huge Target Market You’re Neglecting

American Express Open Forum: The Huge Target Market You're Neglecting

ELLE Magazine S. Africa: OTHERHOOD

Drug Store News: Study: Women without kids hold buying power

CNN: Check your 'cat-lady' preconceptions about childless women

CNN: Check your ‘cat-lady’ preconceptions about childless women

MediaPost: The 'Otherhood': How This Demographic Affects Your Marketing Efforts

MediaPost: The ‘Otherhood’: How This Demographic Affects Your Marketing Efforts

NBC News: Moms Get Marketing Attention, But Women Without Kids Spend More

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