Grazia France went all Celeb-Auntie with this fabulous piece on PANKs: Their Best Role: ConfidAunt
- December 20, 2013
- Comments Off on Grazi France: Leur Meilleur Rôle, Confi-tante !
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Travel operators have a new target: unmarried women with money to spend on their nieces, nephews, or god-children. This demographic, nicknamed “PANKs” (Professional Aunt, No Kids), has potential especially in the US, argues a new report (pdf) on global tourism trends by Euromonitor...
I know what you’re thinking.
I can read it on your face… the distracted smile, the unconvincing nod, the slightly furrowed brow…
Read More »Joint Study Finds PANKs® – “Professional Aunts No Kids” –
Spend $9 Billion on Toys and Gifts for Children Annually
23 million untapped “Savvy Aunties” are primed to be engaged by brands
at the holiday gift-giving season and all year-round
– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –
NEW YORK, December 3, 2012 – A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…
Read More »Connect with Melanie Notkin
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