Tagged weber shandwick

Browsing all posts tagged with weber shandwick

July 11, 2015
By PR Dept
Comments Off on Independientes, soñadoras y valientes: Tias PANKs (Argentina)
in Press

Independientes, soñadoras y valientes: Tias PANKs (Argentina)

Independent and Courageous Dreamers:Tias PANK (Via Google Translate:) Aunts Pank: They project a femininity that is not reduced to motherhood but of love for her nephews. Aunts Pank: Beyond a succ...Read More »

April 13, 2015
By PR Dept
Comments Off on Tías PANK: sin hijos, gastan en sus sobrinos
in Press

Tías PANK: sin hijos, gastan en sus sobrinos

Ana Alejandra Fuentes Cuiñas, a professor and researcher at UADE (Argentine University of the Enterprise) and her team studied the PANK concept in Buenos Aires and [in her words] "made a big research,...Read More »

November 15, 2014
By PR Dept
Comments Off on ABC 13 Houston: Holiday advertisers targeting professional aunts
in Press

ABC 13 Houston: Holiday advertisers targeting professional aunts

By Natasha Barrett Friday, November 14, 2014 10:27PM HOUSTON (KTRK) -- More at: ABC 13 Houston The holiday season is still weeks away, but not to advertisers. They are targeting a powerful...Read More »

July 31, 2014
By PR Dept
Comments Off on 25 Reasons Why Aunts Deserve a Day
in Blog, Brand, Otherhood, PANK Power

25 Reasons Why Aunts Deserve a Day

Originally published in The Huffington Post on July 25, 2014. This Sunday, July 27, is the 6th Annual Auntie's Day®, the day I established in 2009 to celebrate and honor the maternal wome...Read More »

May 21, 2014
By PR Dept
Comments Off on CBC.ca: Aunts with no kids, or PANKs, latest target for marketers
in Press

CBC.ca: Aunts with no kids, or PANKs, latest target for marketers

Go to CBC.ca for moreRead More »

May 6, 2014
By PR Dept
Comments Off on Toy Industry Association: OP ED: The $9 Billion Market the Toy Industry is Missing
in Press

Toy Industry Association: OP ED: The $9 Billion Market the Toy Industry is Missing

May 6, 2014 | When my nephew was a toddler, he was determined to help his grandfather assemble his new ride-on toy. Of course, the small parts and tools were not child-friendly and the little boy was ...Read More »

March 22, 2014
By PR Dept
Comments Off on Macleans Magazine: The no-baby boom
in Press

Macleans Magazine: The no-baby boom

Social infertility, baby regret and what it means that shocking numbers of women aren’t having children, by Anne Kingston

More at Macleans.ca

November 4, 2013
By PR Dept
Comments Off on QUARTZ: The latest travel marketing craze: Unmarried aunts who want to spoil other people’s kids
in Press

QUARTZ: The latest travel marketing craze: Unmarried aunts who want to spoil other people’s kids

Travel operators have a new target: unmarried women with money to spend on their nieces, nephews, or god-children. This demographic, nicknamed “PANKs” (Professional Aunt, No Kids), has potential especially in the US, argues a new report (pdf) on global tourism trends by Euromonitor...

Read the full article at QZ.com

July 26, 2013
By PR Dept
Comments Off on 5th Annual Auntie's Day is Sunday, July 28!
in Blog, Brand

5th Annual Auntie's Day is Sunday, July 28!

When I launched Savvy Auntie five years ago, my first mission was to change the way we look at aunts in America today. Often imagined as a relic of a generations past, the term 'aunt' conjured up an i...Read More »

May 13, 2013
By PR Dept
Comments Off on The Power of the PANKs
in Blog, In the News

The Power of the PANKs

1 2 3 4

Tagged weber shandwick

Independientes, soñadoras y valientes: Tias PANKs (Argentina)

Tías PANK: sin hijos, gastan en sus sobrinos

ABC 13 Houston: Holiday advertisers targeting professional aunts

25 Reasons Why Aunts Deserve a Day

CBC.ca: Aunts with no kids, or PANKs, latest target for marketers

Toy Industry Association: OP ED: The $9 Billion Market the Toy Industry is Missing

Macleans Magazine: The no-baby boom

QUARTZ: The latest travel marketing craze: Unmarried aunts who want to spoil other people’s kids

5th Annual Auntie's Day is Sunday, July 28!

The Power of the PANKs

Contact

Keep in touch

Tagged weber shandwick

Contact

Keep in touch

Subscribe to newsletter