Archive for In the News
The Suburban (Montreal): Love and marriage … or Otherhood?
MediaPost: The ‘Otherhood’: How This Demographic Affects Your Marketing Efforts
MediaPost: The 'Otherhood': How This Demographic Affects Your Marketing Efforts
NBC News: Moms Get Marketing Attention, But Women Without Kids Spend More
Grazia Magazine: Word of the Week: Otherhood
The Power of the PANKs
An Overlooked Female Demographic: PANKs
On Mother’s Day, I thought it would be important to salute those amazing women who are influential in the lives of their nieces and nephews but have not given birth to a child. I know lots of these important women who have been nicknamed PANKs, Professional Aunts No Kids. They are actively involved in the lives of children around them. In fact, one in five women is a PANK, or approximately 23 million Americans. PANKs are roughly half of all the women who are not a mother or grandmother. This group is actually growing as women are choosing to stay single or marry later. Just think about this group – the size of a group almost as large as the Black/African American segment of US citizens...