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PANK Power in NYMag’s The Cut

I’m Not a Spinster Aunt, I’m a PANK
By Allison P Davis

A recent Best Buy ad opens with a cozy holiday tableau: Maya Rudolph sits next to a Christmas tree, in front of a fire, reading a Christmas story called “Aunt Judy.” Judy, a young, remarkably unfrazzled, professional-looking woman, flits around Best Buy, Christmas list in hand, grabbing all the hottest tablets and smartphones. “Her nieces and nephews have holiday treasures,” concludes the 31-second spot. “They’ll be like, ‘Yo, Aunt Juds, you’re like the best auntie ever!’”

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Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

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Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal - Wright’s Media is the only authorized company that we’ve partnered with for the Savvy Auntie Coolest Toy Awards program. Please contact Wright’s Media at
SavvyAuntie@Wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets, please contact Stacey Reiner at Remarkable Brands:
stacey@remarkablebrandsinc.com