Melanie Notkin, Savvy Auntie and PANKs (Professional Aunts No Kids) are part of this featured story in the BBC's Work Life section. Thursday, December 8, 2021.
'Aunt with no kids': The wo...Read More »
Google Translate (Dutch)
'Door PANKs te negeren, laten merken geld liggen' / By ignoring PANKs, brands are losing money
By Robert Heeg, Candid Platform
Many women postpone motherhood but ...Read More »
The Power of PANKs: Melanie Notkin
Richard and Chris talk with Melanie Notkin about her mission with Savvy Auntie, and the economic, cultural and emotional power of PANKs (Professional Aunts, No Ki...Read More »
PANKs are not mothers, but they are a major buying force.
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. This story originally app...Read More »
The annual SAVVY AUNTIE toy awards list is designed for the generous tribe of cool aunts, great-aunts, godmothers and all women who love kids who strive to be heroes at the holiday season - and all ye...Read More »
Richard Gottlieb, toy industry veteran and CEO of Global Toy Experts, writes:
One topic I feel the need to visit regularly is the global decline in childbirth. Consider this headline from BBC News:&n...Read More »
“A life beyond my expectations”: Melanie Notkin talks Generation PANK (Professional Aunts, No Kids) aka women who are childless by choice, chance, or challenge, the complex feelings raised by mode...Read More »
If you're lucky enough to have a cool aunt in your family, then you know just how much fun and joy these women can bring to a kid's life. Now there's even a special day set aside in their honor. Knowi...Read More »
...In 2008, Melanie Notkin launched the website savvyauntie.com after her nephew was born, she said, and she felt her life change. “I felt more joy and love than I had ever felt in my life,”...Read More »