The annual SAVVY AUNTIE toy awards list is designed for the generous tribe of cool aunts, great-aunts, godmothers and all women who love kids who strive to be heroes at the holiday season - and all ye...Read More »
Melanie's latest for The New York Post:
On my 50th birthday earlier this month, I woke up and breathed a sigh of relief. I’m not a mother and will never be a mother, despite my deepest desires and ...Read More »
By Melanie Notkin
The biggest question at this year’s Toy Fair is not which goods will be hot, but where the goods will actually be sold.
The industry is still looking for innovative ways to rep...Read More »
The Women’s March made me uneasy from the start.
First, I wondered where the Jewish leaders were. After all, Jewish women have historically played prominent roles in second-wave feminism. Where...Read More »
Ep. 11: Melanie Notkin and Bridget talk Wasted-Womb Shaming – What it is and Why it’s Terrible [Explicit]
Melanie Notkin, founder of Savvy Auntie, the first community for cool aunts, great aunts, g...Read More »
A new study on the growing demographic cohort of PANKs, or Professional Aunts No Kids, reveals a sizable tribe of child-loving, affluent women without children of their own - by circumstance, choice...Read More »
I'm honored to have contributed an essay to Claire Lehmann's Quillette Magazine, timed for Mother's Day on Sunday, May 13, 2018
Twenty-five years ago, I made the decision to marry the man I love....Read More »
Melanie Notkin, Creator of the Popular Savvy Auntie® Lifestyle Brand, Announces the Date for the 10th Annual National Day Celebrating Aunts and Godmothers
– Aunthood is a Gift. This Day is Yours. –...Read More »