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Tagged aunt

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  • November 4, 2013
  • By PR Dept
  • Comments Off on QUARTZ: The latest travel marketing craze: Unmarried aunts who want to spoil other people’s kids
  • in Press

QUARTZ: The latest travel marketing craze: Unmarried aunts who want to spoil other people’s kids

Travel operators have a new target: unmarried women with money to spend on their nieces, nephews, or god-children. This demographic, nicknamed “PANKs” (Professional Aunt, No Kids), has potential especially in the US, argues a new report (pdf) on global tourism trends by Euromonitor...

Read the full article at QZ.com

  • August 2, 2013
  • By PR Dept
  • Comments Off on The Truth About the Childless Life
  • in Blog, In the News
The Truth About the Childless Life

The Truth About the Childless Life

A response to the August 12, 2013 Time magazine cover story: A Childfree Life. First published in Huffington Post. Then in PsychologyToday.com. Now here.... Aashna, a single 43-year-old marketing ...Read More »
GEM Magazine LI Cover Story!

GEM Magazine LI Cover Story!

My first cover! Thank you GEM Magazine Long Island for featuring me on the cover of your summer issue! To read the full story, go to http://www.gemmagazineli.com/  Or pick up your copy in Long Island...Read More »
  • May 12, 2013
  • By PR Dept
  • Comments Off on My Mother’s Lesson for Life
  • in Amusings, Blog
My Mother’s Lesson for Life

My Mother’s Lesson for Life

On a snowy morning in Montreal, when I was four, not-quite-five, I was struggling to put on my big red rubber boots. My mother sat nearby and watched me, as I finally succeeded, enabling my independen...Read More »
5th Annual Auntie's Day!

5th Annual Auntie's Day!

Melanie Notkin, founder of Savvy Auntie, the multi-platform lifestyle brand designed for cool aunt, great-aunts, godmothers and all women who love kids and and national bestselling author of SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow 2011) announces the date for the fifth annual national day dedicated to honoring and celebrating aunts and godmothers. Auntie’s Day will take place on Sunday, July 28, 2013.

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  • January 3, 2013
  • By PR Dept
  • Comments Off on Savvy Auntie Melanie Meets Auntie Rachael Ray!
  • in Blog, Brand, In the News

Savvy Auntie Melanie Meets Auntie Rachael Ray!

I had a blast on the Rachael Ray show! Rachael, who is a very Savvy Auntie herself, and I had fun on set. I shared my picks for gifts for kids at $5, $30 and $50…. Let me know what you think!

  • January 2, 2013
  • By PR Dept
  • Comments Off on This Article May Cause Miracles. Are You Ready?
  • in Amusings, Blog

This Article May Cause Miracles. Are You Ready?

Sometimes, we all feel like we need a miracle. We’re stuck in a career that’s going nowhere, or a relationship that’s going nowhere… or no relationship at all. Some of us want to be mothers but motherhood eludes us. Or we’re feeling like we’re out of shape or out of sync with those around us….

  • November 30, 2012
  • By PR Dept
  • Comments Off on The Power of the PANK – Revealed
  • in Blog, Brand, In the News
The Power of the PANK – Revealed

The Power of the PANK – Revealed

Joint Study Finds PANKs® – “Professional Aunts No Kids” –

Spend $9 Billion on Toys and Gifts for Children Annually

23 million untapped “Savvy Aunties” are primed to be engaged by brands

at the holiday gift-giving season and all year-round

– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –

NEW YORK, December 3, 2012 – A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…

Read More »
  • November 21, 2012
  • By PR Dept
  • Comments Off on Melanie Notkin Reveals the 2012 Savvy Auntie Coolest Toy Award Winners
  • in Blog, Brand, In the News
Melanie Notkin Reveals the 2012 Savvy Auntie Coolest Toy Award Winners

Melanie Notkin Reveals the 2012 Savvy Auntie Coolest Toy Award Winners

16 Toys Make the Prestigious List of Gifts Kids Want Most –
Making Aunts and Godmothers Feel like Heroes at the Holidays
Melanie Notkin, founder and CEO of Savvy Auntie, the multiplatform lifestyle brand for aunts and godmothers, announces her fourth annual list of coolest toys for the 2012 holiday season. 16 toys in all have made the coveted list this year.

Read More »
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Contact

Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Brand queries on PANKs and more:
Info@MelanieNotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal:
SPelon@wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets:
info@rsavvyauntie.com