I can’t believe it! I’m actually on the cover of a magazine!Read More »
Browsing all posts tagged with aunt
Melanie Notkin, founder of Savvy Auntie, the multi-platform lifestyle brand designed for cool aunt, great-aunts, godmothers and all women who love kids and and national bestselling author of SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow 2011) announces the date for the fifth annual national day dedicated to honoring and celebrating aunts and godmothers. Auntie’s Day will take place on Sunday, July 28, 2013.Read More »
I had a blast on the Rachael Ray show! Rachael, who is a very Savvy Auntie herself, and I had fun on set. I shared my picks for gifts for kids at $5, $30 and $50…. Let me know what you think!
Sometimes, we all feel like we need a miracle. We’re stuck in a career that’s going nowhere, or a relationship that’s going nowhere… or no relationship at all. Some of us want to be mothers but motherhood eludes us. Or we’re feeling like we’re out of shape or out of sync with those around us….
Joint Study Finds PANKs® – “Professional Aunts No Kids” –
Spend $9 Billion on Toys and Gifts for Children Annually
23 million untapped “Savvy Aunties” are primed to be engaged by brands
at the holiday gift-giving season and all year-round
– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –
NEW YORK, December 3, 2012 – A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…Read More »
16 Toys Make the Prestigious List of Gifts Kids Want Most –
Making Aunts and Godmothers Feel like Heroes at the Holidays
Melanie Notkin, founder and CEO of Savvy Auntie, the multiplatform lifestyle brand for aunts and godmothers, announces her fourth annual list of coolest toys for the 2012 holiday season. 16 toys in all have made the coveted list this year.
If you’re like me, and always aspired and expected to be a mother, Mother’s Day, and the days that precede it, can be a heavy time. With continuous Mother’s Day promotions and news stories featuring moms of all ages, shapes and sizes (“It’s the hardest job in the world!”), the day can make us feel left out and less-than. For some, Mother’s Day is a harsh reminder that the dream of motherhood has not (yet) come true.Read More »
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I’m thinking about different Auntie-Types. From Aunties by Relation (ABR) to Aunties by Choice (ABC) to Mommy Aunties (aunts who are also moms) to Aunties-In-Law (AILs are married to the child’s uncle), Gay Aunties (lesbian aunties and gay uncles), and so on. It begs the question: WHAT TYPE OF AUNTIE ARE YOU?