Tagged research

Browsing all posts tagged with research

July 12, 2018
By PR Dept
No comment
in Press

Goodbye to ‘aunt spinster’ and welcome the ‘aunt PANK’

Via Chrome Translate: In the decade in which we live, many have devoted their research to discover the role of the new woman in society, several authors point out that we live in an era where...Read More »

May 1, 2018
By PR Dept
No comment
in Press

The Walrus: May Cover Story

The Canadian magazine, The Walrus, May 1, 2018 cover story, "Child-Free By Choice: A New Generation Is Changing What it Means to Live Child-Free" quotes Melanie Notkin and her 2014 research study ...Read More »

February 13, 2017
By PR Dept
No comment
in Blog, Press

The Great Love Debate with Brian Howie Podcast: Sex and New York City

Melanie Notkin was a guest on Brian Howie's The Great Love Debate podcast recorded in New York City and aired on February 13, just in time for Valentine's Day. Listen in as Melanie Notkin, Date-Ono...Read More »

February 8, 2017
By PR Dept
No comment
in Press

Forbes: The Rise Of PANKs And What That Means For Startup Culture

No, PANK isn't another way of saying pink in a country accent. PANK is a new acronym used to describe a market of women that, until now, have been overlooked. It stands for Professional Aunt, No Kids;...Read More »

January 9, 2017
By PR Dept
No comment
in Press

Cheddar:

Melanie Notkin appeared on Cheddar TV to talk about PANKs and how advertisers are missing this influential cohorts of female consumers. See a clip, here: https://twitter.com/Cheddar...Read More »

November 30, 2016
By PR Dept
No comment
in Blog

Celebrating Four Years of the Power of the PANK!

On November 30, 2012, my company, Savvy Auntie, along with Weber Shandwick and KRC Research, released our groundbreaking North American joint study on The Power of the PANK or Professional Aunt No Kid...Read More »

July 11, 2016
By PR Dept
No comment
in Blog, Otherhood

Melanie Notkin Featured in NYT Sunday Business on Marketing to Childless Women

The New York Times Sunday Business section (July 10, 2016) features Melanie Notkin and her brands Savvy Auntie, PANK, and Otherhood in a report on how, by focusing mainly on moms, marketers are missin...Read More »

July 10, 2016
By PR Dept
No comment
in Press

Childless Women to Marketers: We Buy Things Too

Melanie Notkin, Savvy Auntie, PANK, and Otherhood are featured in The New York Times Sunday Business on a report focused on how marketers are missing the influential and rising demographic of childles...Read More »

May 16, 2016
By PR Dept
No comment
in Blog, Otherhood, PANK Power, Press

Savvy Auntie, PANK and Melanie Notkin Named in Euromonitor International Top 10 Global Consumer Trends for 2016 Report

Trend: Spending Singles - "Child-free Spenders" "PANKs (Professional Aunt No Kids) ... [is] a trending demographic. With more consumers postponing or not having childre...Read More »

September 17, 2015
By PR Dept
Comments Off on Kim Cattrall: ‘I am not a biological parent, but I am a parent’
in Press

Kim Cattrall: ‘I am not a biological parent, but I am a parent’

I asked Melanie Notkin what she thought of Cattrall’s parenting comments. Notkin, an aunt to six nieces and nephews, is the creator of Savvy Auntie, an online community for PANKS (that’s professional ...Read More »

1 2 3

Tagged research

Goodbye to ‘aunt spinster’ and welcome the ‘aunt PANK’

The Walrus: May Cover Story

The Great Love Debate with Brian Howie Podcast: Sex and New York City

Forbes: The Rise Of PANKs And What That Means For Startup Culture

Cheddar:

Celebrating Four Years of the Power of the PANK!

Melanie Notkin Featured in NYT Sunday Business on Marketing to Childless Women

Childless Women to Marketers: We Buy Things Too

Savvy Auntie, PANK and Melanie Notkin Named in Euromonitor International Top 10 Global Consumer Trends for 2016 Report

Kim Cattrall: ‘I am not a biological parent, but I am a parent’

Contact

Keep in touch

Tagged research

Contact

Keep in touch

Subscribe to newsletter