Archive for In the News

November 30, 2012
By PR Dept
Comments Off on The Power of the PANK – Revealed
in Blog, Brand, In the News

The Power of the PANK – Revealed

Joint Study Finds PANKs^® – “Professional Aunts No Kids” –

Spend $9 Billion on Toys and Gifts for Children Annually

23 million untapped “Savvy Aunties” are primed to be engaged by brands

at the holiday gift-giving season and all year-round

– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –

NEW YORK, December 3, 2012 – A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…

November 21, 2012
By PR Dept
Comments Off on Melanie Notkin Reveals the 2012 Savvy Auntie Coolest Toy Award Winners
in Blog, Brand, In the News

Melanie Notkin Reveals the 2012 Savvy Auntie Coolest Toy Award Winners

16 Toys Make the Prestigious List of Gifts Kids Want Most –
Making Aunts and Godmothers Feel like Heroes at the Holidays
Melanie Notkin, founder and CEO of Savvy Auntie, the multiplatform lifestyle brand for aunts and godmothers, announces her fourth annual list of coolest toys for the 2012 holiday season. 16 toys in all have made the coveted list this year.

August 20, 2012
By PR Dept
Comments Off on How to Date Like a Mad Woman
in Amusings, Blog, In the News

How to Date Like a Mad Woman

“Where are the men?” my girlfriend clamored as our cocktails arrived. “Lately, the guys I’ve met are wishy-washy when it comes to planning the date. If we meet in my area of town, they ask me to pick the venue because they don’t know the area – like Yelp isn’t a thing. And when I offered the last guy restaurant suggestions, he asked what kind of food they serve. What kind of man asks a woman out and makes her not only plan the date, but make sure he’s comfortable with the cuisine, too?”

July 24, 2012
By PR Dept
Comments Off on Melanie Notkin is a Stiletto Woman Magazine 2012 Best Business Micro Brand
in Blog, Brand, In the News

Melanie Notkin is a Stiletto Woman Magazine 2012 Best Business Micro Brand

It’s always nice to be recognized, isn’t it?

June 20, 2012
By PR Dept
Comments Off on SavvyAuntie.com is a 2012 Forbes Top 100 Website for Women
in Blog, Brand, In the News

SavvyAuntie.com is a 2012 Forbes Top 100 Website for Women

It’s just as sweet as it was when the site was ranked among the top sites in 2011!

May 25, 2011
By PR Dept
Comments Off on SAVVY AUNTIE is a National Bestseller!
in Blog, In the News, The Savvy Auntie Book

SAVVY AUNTIE is a National Bestseller!

I’ve always said that my recently published book, SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow/HarperCollins) is more than a book, it’s a movement. The book represents and celebrates the nearly 50 percent of American women who are not moms but who love a child in their life….

May 2, 2011
By PR Dept
1 Comment
in Blog, In the News, Out & About, The Savvy Auntie Book

My DebutAunt Ball!

As you may recall, a DebutAunt is what we call a first time aunt. So when it came time for a party to celebrate the release of my first book: Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow/HarperCollins), I couldn’t think of a more appropriate name to call it than The DebutAunt Ball!